Analysis of Factors that Influence Community Purchasing Decisions in 212 Marts in Medan City

Oct 13, 2025 by talynt.org 135 views

Analysis of Factors that Influence Community Purchasing Decisions in 212 Marts in Medan City

Introduction

In the retail world of Indonesia, a new phenomenon emerged in the form of Sharia minimarket 212 Mart. This minimarket gained attention as a result of the Islamic Defending Action after the blasphemy of religion. The emergence of 212 Mart has attracted the attention of consumers and researchers alike, who are interested in understanding the factors that influence community purchasing decisions in this unique minimarket. This study aims to analyze the influence of the uniqueness of 212 Mart, its clothing, and the 212 action on the decision to purchase the community in the city of Medan.

Background of 212 Mart

212 Mart is a Sharia minimarket that offers halal products and nuances of Islamic values. The uniqueness of 212 Mart lies in its commitment to sharia principles in its business operations. This commitment is reflected in the products and services offered by the minimarket, which are designed to cater to the needs of Muslim consumers. The 212 action, which is a background in the establishment of 212 Mart, is also an important factor that influences community purchasing decisions.

Methodology

This study uses primary data obtained through a questionnaire and analyzed by the crosstab test using the SPSS version 23 program. The questionnaire was distributed to a sample of 212 Mart customers in the city of Medan, and the data was collected and analyzed to identify the factors that influence community purchasing decisions.

Results

The results of the study show that the three factors of uniqueness, clothing, and the 212 action have a significant influence on community purchasing decisions at 212 Mart. The uniqueness of 212 Mart, which offers halal products and nuances of Islamic values, has a significance value of 0.07, which shows that this factor has a positive influence on consumer purchasing decisions.

The clothing aspect of 212 Mart, which applies sharia principles in its business operations, is also an important factor that influences community purchasing decisions. The significance value of 0.75 shows that consumers choose 212 marts because the belief will guarantee sharia aspects in each transaction and service.

The 212 action, which is a background in the establishment of 212 Mart, is also a factor that encourages loyalty and support from the community. With a significance value of 0.708, the 212 action made people feel that they have and support 212 Mart as a representation of the spirit of unity and solidarity of Muslims.

Deeper Analysis

Unique

The uniqueness of 212 Mart lies in its commitment to offering halal products that are not always found in other minimarkets. This commitment attracts consumers who want products according to their religious beliefs. In addition, the interior design and the atmosphere of the Islamic shop add to the attraction for consumers.

Kesyaryahan

The society believes that 212 Mart adheres to the principles of sharia in every transaction, such as the prohibition of usury, and the avoidance of illicit products. This builds trust and security for consumers who want to shop by continuing to carry out their religious values.

Action 212

The 212 action offers a platform for people who support the 212 action to actively participate in the economy of the people. This increases loyalty and creates a sense of togetherness between consumers and managers of 212 Mart.

Recommendation

Based on the results of the study, the following recommendations are made:

212 Mart can continue to develop the uniqueness of its products and services to attract broader consumers.
Strengthening aspects of Kesyaryahan through the education program will increase public confidence and strengthen the image of 212 Mart.
212 Mart can take advantage of the momentum of 212 action by organizing social and religious programs that benefit the community.

Conclusion

212 Mart managed to penetrate the retail market by offering a new concept that unites economic, social, and religious aspects. Its success lies not only in the products and services offered but also on the enthusiasm and values that are carried. 212 Mart has the potential to become a sustainable sharia business model and is able to answer the needs of the Indonesian people.

Limitation of the Study

This study has several limitations. Firstly, the study only focuses on the city of Medan and may not be generalizable to other cities in Indonesia. Secondly, the study only analyzes the influence of three factors on community purchasing decisions and may not consider other factors that may influence consumer behavior.

Future Research Directions

Future research can build on the findings of this study by exploring other factors that influence community purchasing decisions in 212 Mart. Additionally, future research can investigate the impact of 212 Mart on the local economy and community.

References

[List of references cited in the study]

Appendices

[Appendices containing additional information, such as the questionnaire used in the study]

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Q&A: Understanding the Factors that Influence Community Purchasing Decisions in 212 Marts in Medan City

Introduction

In our previous article, we analyzed the factors that influence community purchasing decisions in 212 Marts in Medan City. We found that the uniqueness of 212 Mart, its clothing, and the 212 action have a significant influence on community purchasing decisions. In this Q&A article, we will answer some of the most frequently asked questions about the study and its findings.

Q: What is the uniqueness of 212 Mart?

A: The uniqueness of 212 Mart lies in its commitment to offering halal products that are not always found in other minimarkets. This commitment attracts consumers who want products according to their religious beliefs. In addition, the interior design and the atmosphere of the Islamic shop add to the attraction for consumers.

Q: How does the clothing aspect of 212 Mart influence community purchasing decisions?

A: The clothing aspect of 212 Mart, which applies sharia principles in its business operations, is an important factor that influences community purchasing decisions. The significance value of 0.75 shows that consumers choose 212 marts because the belief will guarantee sharia aspects in each transaction and service.

Q: What is the 212 action, and how does it influence community purchasing decisions?

A: The 212 action is a background in the establishment of 212 Mart, and it is a factor that encourages loyalty and support from the community. With a significance value of 0.708, the 212 action made people feel that they have and support 212 Mart as a representation of the spirit of unity and solidarity of Muslims.

Q: How can 212 Mart continue to develop its uniqueness and attract broader consumers?

A: 212 Mart can continue to develop its uniqueness by offering new and innovative products and services that cater to the needs of Muslim consumers. It can also invest in marketing and advertising campaigns to raise awareness about its unique offerings and attract new customers.

Q: How can 212 Mart strengthen its aspects of Kesyaryahan and increase public confidence?

A: 212 Mart can strengthen its aspects of Kesyaryahan by implementing education programs that raise awareness about the importance of sharia principles in business operations. It can also provide training and development opportunities for its employees to ensure that they are knowledgeable about sharia principles and can apply them in their work.

Q: How can 212 Mart take advantage of the momentum of the 212 action and organize social and religious programs that benefit the community?

A: 212 Mart can take advantage of the momentum of the 212 action by organizing social and religious programs that benefit the community. It can also partner with other organizations and businesses to co-host events and activities that promote the values of the 212 action.

Q: What are the limitations of the study, and how can future research build on the findings?

A: The study has several limitations, including the fact that it only focuses on the city of Medan and may not be generalizable to other cities in Indonesia. Future research can build on the findings of this study by exploring other factors that influence community purchasing decisions in 212 Mart and investigating the impact of 212 Mart on the local economy and community.

Q: What are the implications of the study for 212 Mart and the wider community?

A: The study has several implications for 212 Mart and the wider community. It highlights the importance of understanding the factors that influence community purchasing decisions and the need for businesses to adapt to the changing needs and values of their customers. It also suggests that 212 Mart has the potential to become a sustainable sharia business model and can play a positive role in promoting the values of the 212 action in the community.

Conclusion

In conclusion, the study provides valuable insights into the factors that influence community purchasing decisions in 212 Marts in Medan City. It highlights the importance of understanding the uniqueness of 212 Mart, its clothing, and the 212 action and suggests that these factors have a significant influence on community purchasing decisions. We hope that this Q&A article has provided a useful summary of the study and its findings and has answered some of the most frequently asked questions about the study.