Analysis of the Effect of the Role of the Franchisor on the Success of the Franchise Business at KFC Ringroad Medan

Oct 13, 2025 by talynt.org 108 views

Analysis of the Effect of the Role of the Franchisor on the Success of the Franchise Business at KFC Ringroad Medan

Introduction

The success of a franchise business is heavily reliant on the role of the franchisor. A franchisor is responsible for providing support, guidance, and resources to the franchisee, which can significantly impact the overall performance of the business. This study aims to analyze the influence of the role of franchisors on the success of the franchise business in the KFC Ringroad Medan branch. The primary data was obtained through interviews with the KFC Branch Manager Ringroad Medan, who was chosen using the purposive sampling technique.

The Role of Franchisor in the Success of KFC Ringroad Medan

The results of this study showed that the role of franchisors, including training, support services, control systems, communication, promotion, and supply, had a positive and significant influence on business success in the KFC Ringroad Medan branch. However, further analysis revealed that partially, training, support services, control systems, promotions, and supply have a positive and significant influence on business success, while communication has a positive but not significant influence on the success of the business in the KFC Ringroad Medan branch.

Main Factors Affecting Success

Several factors were identified as crucial to the success of the franchise business in the KFC Ringroad Medan branch. These include:

*** Training: ** KFC provides comprehensive training programs for employees, including product knowledge, service standards, and operational procedures. Effective training helps employees understand their roles and provide quality services to customers. This is essential in maintaining high operational standards and ensuring customer satisfaction.

*** Support Services: ** Franchisor provides strong support to the franchises, including technical assistance, marketing, and management. This support helps the franchisee overcome challenges and maintain high operational standards. The franchisor's support services can also help the franchisee to stay up-to-date with the latest trends and technologies in the industry.

*** Control System: ** The strict control system is applied by the franchisor to ensure the quality of consistent products and services in all branches. This is important to maintain brand reputation and customer satisfaction. The control system also helps to ensure that the franchisee is operating in accordance with the franchisor's standards and guidelines.

*** Promotion: ** Franchisor runs effective promotional programs to attract customers and increase sales. Coordinated promotions help improve brand visibility and optimize profits. The franchisor's promotional programs can also help to create a sense of excitement and anticipation among customers, which can lead to increased sales and revenue.

*** Supply: ** Franchisor provides high-quality supply of raw materials at competitive prices. Guaranteed supply helps the franchisee maintain product quality and operational efficiency. The franchisor's supply chain management can also help to reduce costs and improve profitability.

Communication Role

Although communication has a positive influence on success, the effect is not significant. This may be caused by several factors, such as:

*** Good Communication: ** Franchisor and franchisee have a clear and effective communication path in running business operations. This can help to ensure that the franchisee is aware of the franchisor's expectations and can provide feedback on any issues or concerns.

*** Structured Communication: ** Franchisor implements a structured formal communication system, such as routine meetings and periodic reports. This can help to ensure that the franchisee is informed of any changes or updates and can provide feedback on any issues or concerns.

Conclusion

This study confirms the important role of franchisor in the success of franchise businesses. Training, support services, control systems, promotions, and supply have been proven to have positive and significant influence on the success of KFC Ringroad Medan. The role of communication is also positive, but the influence is not significant because communication has been well established and structured.

Recommendation

Based on the findings of this study, the following recommendations are made:

Franchisor needs to continue to improve the quality and effectiveness of training programs, support services, and control systems to support the success of the franchisee.
Franchisor needs to develop a more innovative and creative promotional strategy to attract more customers.
Franchisor needs to ensure the smooth and quality supply of raw materials so that the franchisee can maintain product quality and operational efficiency.

Limitation of the Study

This study has several limitations, including:

Small sample size: The study only involved one franchisee, which may limit the generalizability of the findings.
Limited data collection: The study only collected data from one franchisee, which may not be representative of all franchisees.
Limited scope: The study only focused on the role of franchisor in the success of franchise business, which may not be representative of all factors that influence franchise business success.

Future Research Directions

Future research should aim to:

Investigate the role of franchisor in the success of franchise business in different industries and contexts.
Examine the impact of franchisor support services on franchise business success.
Investigate the relationship between franchisor control systems and franchise business success.

Conclusion

In conclusion, this study highlights the importance of the role of franchisor in the success of franchise business. The findings of this study suggest that training, support services, control systems, promotions, and supply have a positive and significant influence on business success in the KFC Ringroad Medan branch. The role of communication is also positive, but the influence is not significant because communication has been well established and structured. The study provides several recommendations for franchisors to improve the quality and effectiveness of their support services and control systems to support the success of their franchisees.
Q&A: The Role of Franchisor in the Success of Franchise Business

Introduction

In our previous article, we discussed the importance of the role of franchisor in the success of franchise business. We analyzed the influence of the role of franchisors on the success of the franchise business in the KFC Ringroad Medan branch. In this article, we will answer some of the most frequently asked questions about the role of franchisor in the success of franchise business.

Q: What is the role of franchisor in the success of franchise business?

A: The role of franchisor is to provide support, guidance, and resources to the franchisee, which can significantly impact the overall performance of the business. This includes training, support services, control systems, communication, promotion, and supply.

Q: What are the main factors affecting success in a franchise business?

A: The main factors affecting success in a franchise business include:

Training: Comprehensive training programs for employees, including product knowledge, service standards, and operational procedures.
Support Services: Strong support to the franchises, including technical assistance, marketing, and management.
Control System: Strict control system to ensure the quality of consistent products and services in all branches.
Promotion: Effective promotional programs to attract customers and increase sales.
Supply: High-quality supply of raw materials at competitive prices.

Q: Why is communication important in a franchise business?

A: Communication is important in a franchise business because it helps to ensure that the franchisee is aware of the franchisor's expectations and can provide feedback on any issues or concerns. Good communication can also help to prevent misunderstandings and conflicts between the franchisor and franchisee.

Q: What are the benefits of a well-established and structured communication system?

A: A well-established and structured communication system can help to ensure that the franchisee is informed of any changes or updates and can provide feedback on any issues or concerns. This can help to prevent misunderstandings and conflicts between the franchisor and franchisee.

Q: What are the limitations of this study?

A: This study has several limitations, including:

Small sample size: The study only involved one franchisee, which may limit the generalizability of the findings.
Limited data collection: The study only collected data from one franchisee, which may not be representative of all franchisees.
Limited scope: The study only focused on the role of franchisor in the success of franchise business, which may not be representative of all factors that influence franchise business success.

Q: What are the recommendations for franchisors to improve the quality and effectiveness of their support services and control systems?

A: The recommendations for franchisors to improve the quality and effectiveness of their support services and control systems include:

Continuing to improve the quality and effectiveness of training programs, support services, and control systems to support the success of the franchisee.
Developing a more innovative and creative promotional strategy to attract more customers.
Ensuring the smooth and quality supply of raw materials so that the franchisee can maintain product quality and operational efficiency.

Q: What are the future research directions for this study?

A: Future research should aim to:

Investigate the role of franchisor in the success of franchise business in different industries and contexts.
Examine the impact of franchisor support services on franchise business success.
Investigate the relationship between franchisor control systems and franchise business success.

Conclusion

In conclusion, this Q&A article provides answers to some of the most frequently asked questions about the role of franchisor in the success of franchise business. The role of franchisor is crucial in the success of franchise business, and franchisors should continue to improve the quality and effectiveness of their support services and control systems to support the success of their franchisees.