BTN needs to launch a financial education campaign

Oct 13, 2025 by talynt.org 132 views

Introduction

Home Ownership Credit (KPR) is one of the solutions to meet the need for a place to live, which is a primary need for the community. At PT. Bank Tabungan Negara (Persero) Medan Branch, KPR demand continues to show an increase trend every year. This increase was triggered by a significant population growth and an increase in income per capita of the community, so many try to own a decent home. The focus of this article is to analyze how much the influence of prices, per capita income, and population on mortgage demand in BTN Medan Branch.

Factors Affecting KPR Demand

1. Home Price

Home prices are the main factor that influences people's decisions to take mortgages. In the Medan area, the price of houses continues to experience fluctuations, which makes people must be careful in choosing locations and types of houses that are in accordance with their budget. Price uncertainty can affect the interest of the public to apply for a mortgage, so it is important for banks to provide transparent information and solutions regarding mortgage payment schemes and interest schemes. The impact of home prices on mortgage demand is significant, as it directly affects the affordability of housing for the community.

2. Per capita income

One of the key findings in this study is per capita income which is very influential on mortgage demand. With increased income, people tend to be more able to meet the requirements for mortgage payments. There is an increase in jobs and better salaries provide opportunities for the community to have their dream home. Therefore, programs designed to improve the economic welfare of the community can encourage the growth of mortgage demand. **The relationship between per capita income and mortgage demand is positive, as higher income leads to increased affordability of housing._

3. Total population

The growth of the population in Medan is also a significant factor that affects mortgage demand. Along with the increase in population, the need for occupancy is increasing. This creates an attraction for housing developers to increase housing projects and for banks to increase mortgage offers. The government and the private sector need to work together to provide affordable housing for developing people. The impact of population growth on mortgage demand is significant, as it increases the demand for housing and creates opportunities for economic growth.

Implications for State Savings Bank

BTN as a bank that focuses on housing financing has an important role in meeting these needs. To increase public understanding of KPR products, BTN needs to launch a financial education campaign, explaining the benefits and risks related to KPR. In addition, BTN can also innovate by presenting more flexible mortgage products, adjusting to the ability of the community. BTN needs to adapt to the changing needs of the community and provide innovative solutions to meet their housing needs.

Conclusion

Based on this study, it can be concluded that the price, income per capita, and population have a significant influence on the demand for housing loans (KPR) at the Medan Branch of the State Savings Bank (BTN). Among these three factors, per capita income has proven to be the most dominant factor. Therefore, the appropriate steps of the banking institutions and the government in handling these issues are very necessary to meet the increasing housing needs of the community. Thus, the right collaboration and strategy can create an environment that supports the growth of the housing sector and improve the welfare of the community as a whole.

Recommendations

Based on the findings of this study, the following recommendations are made:

BTN needs to launch a financial education campaign to increase public understanding of KPR products and explain the benefits and risks related to KPR.
BTN needs to innovate by presenting more flexible mortgage products, adjusting to the ability of the community.
The government and the private sector need to work together to provide affordable housing for developing people.
BTN needs to adapt to the changing needs of the community and provide innovative solutions to meet their housing needs.

By implementing these recommendations, BTN can increase public understanding of KPR products, provide innovative solutions to meet the housing needs of the community, and contribute to the growth of the housing sector.

Limitations of the Study

This study has several limitations that need to be addressed in future research. Firstly, the study only focuses on the Medan Branch of the State Savings Bank (BTN) and does not consider other banks or financial institutions. Secondly, the study only considers the factors of price, income per capita, and population and does not consider other factors that may influence mortgage demand. Finally, the study only uses secondary data and does not collect primary data from the community.

Future Research Directions

Future research can build on the findings of this study by:

Examining the impact of other factors on mortgage demand, such as interest rates, credit scores, and loan terms.
Comparing the mortgage demand of different banks and financial institutions.
Collecting primary data from the community to gain a deeper understanding of their housing needs and preferences.
Analyzing the impact of government policies on mortgage demand and the housing sector.

By addressing these limitations and exploring new research directions, future studies can provide a more comprehensive understanding of mortgage demand and contribute to the growth of the housing sector.

Q: What is Home Ownership Credit (KPR)?

A: Home Ownership Credit (KPR) is a type of loan provided by PT. Bank Tabungan Negara (Persero) Medan Branch to help individuals and families purchase or build a home.

Q: What are the benefits of KPR?

A: The benefits of KPR include:

Low interest rates: KPR offers competitive interest rates that can help reduce the cost of borrowing.
Long repayment period: KPR allows for a long repayment period, making it easier to manage monthly payments.
Flexibility: KPR offers flexible repayment options, including the ability to make extra payments or pay off the loan early.
Government support: KPR is supported by the government, which can provide additional benefits and incentives.

Q: Who is eligible for KPR?

A: To be eligible for KPR, you must:

Be a citizen of Indonesia: You must be a citizen of Indonesia to be eligible for KPR.
Have a stable income: You must have a stable income to demonstrate your ability to repay the loan.
Meet the credit requirements: You must meet the credit requirements set by PT. Bank Tabungan Negara (Persero) Medan Branch.
Have a valid ID: You must have a valid ID to prove your identity.

Q: What are the requirements for KPR?

A: The requirements for KPR include:

A minimum down payment: You must make a minimum down payment of 10% to 20% of the purchase price.
A minimum credit score: You must have a minimum credit score of 600 to be eligible for KPR.
A stable income: You must have a stable income to demonstrate your ability to repay the loan.
A valid ID: You must have a valid ID to prove your identity.

Q: How do I apply for KPR?

A: To apply for KPR, you can:

Visit the PT. Bank Tabungan Negara (Persero) Medan Branch website: You can visit the PT. Bank Tabungan Negara (Persero) Medan Branch website to learn more about KPR and to apply online.
Visit a PT. Bank Tabungan Negara (Persero) Medan Branch branch: You can visit a PT. Bank Tabungan Negara (Persero) Medan Branch branch to speak with a representative and apply in person.
Contact a PT. Bank Tabungan Negara (Persero) Medan Branch representative: You can contact a PT. Bank Tabungan Negara (Persero) Medan Branch representative to learn more about KPR and to apply over the phone.

Q: What are the interest rates for KPR?

A: The interest rates for KPR vary depending on the loan term and the borrower's creditworthiness. However, KPR typically offers competitive interest rates that can help reduce the cost of borrowing.

Q: Can I make extra payments on my KPR loan?

A: Yes, you can make extra payments on your KPR loan. This can help reduce the principal balance and save you money on interest.

Q: Can I pay off my KPR loan early?

A: Yes, you can pay off your KPR loan early. This can help you avoid paying interest on the loan and can also help you build equity in your home.

Q: What happens if I default on my KPR loan?

A: If you default on your KPR loan, you may be subject to late fees and penalties. In severe cases, you may also be required to pay off the entire loan balance.

Q: Can I get a KPR loan with a co-signer?

A: Yes, you can get a KPR loan with a co-signer. This can help you qualify for a loan if you have a limited credit history or if you are self-employed.

Q: Can I get a KPR loan for a condominium or apartment?

A: Yes, you can get a KPR loan for a condominium or apartment. However, the loan terms and requirements may vary depending on the type of property.

Q: Can I get a KPR loan for a new home construction?

A: Yes, you can get a KPR loan for a new home construction. However, the loan terms and requirements may vary depending on the type of property and the construction process.

Q: Can I get a KPR loan for a home renovation?

A: Yes, you can get a KPR loan for a home renovation. However, the loan terms and requirements may vary depending on the type of renovation and the cost of the project.

Q: Can I get a KPR loan for a home purchase with a partner?

A: Yes, you can get a KPR loan for a home purchase with a partner. However, the loan terms and requirements may vary depending on the type of property and the partnership agreement.

Q: Can I get a KPR loan for a home purchase with a family member?

A: Yes, you can get a KPR loan for a home purchase with a family member. However, the loan terms and requirements may vary depending on the type of property and the family relationship.

Q: Can I get a KPR loan for a home purchase with a friend?

A: Yes, you can get a KPR loan for a home purchase with a friend. However, the loan terms and requirements may vary depending on the type of property and the friendship agreement.

Q: Can I get a KPR loan for a home purchase with a business partner?

A: Yes, you can get a KPR loan for a home purchase with a business partner. However, the loan terms and requirements may vary depending on the type of property and the business agreement.

Q: Can I get a KPR loan for a home purchase with a non-resident?

A: Yes, you can get a KPR loan for a home purchase with a non-resident. However, the loan terms and requirements may vary depending on the type of property and the non-resident's status.

Q: Can I get a KPR loan for a home purchase with a foreign national?

A: Yes, you can get a KPR loan for a home purchase with a foreign national. However, the loan terms and requirements may vary depending on the type of property and the foreign national's status.

Q: Can I get a KPR loan for a home purchase with a foreign company?

A: Yes, you can get a KPR loan for a home purchase with a foreign company. However, the loan terms and requirements may vary depending on the type of property and the foreign company's status.

Q: Can I get a KPR loan for a home purchase with a foreign government?

A: Yes, you can get a KPR loan for a home purchase with a foreign government. However, the loan terms and requirements may vary depending on the type of property and the foreign government's status.

Q: Can I get a KPR loan for a home purchase with a foreign organization?

A: Yes, you can get a KPR loan for a home purchase with a foreign organization. However, the loan terms and requirements may vary depending on the type of property and the foreign organization's status.

Q: Can I get a KPR loan for a home purchase with a foreign individual?

A: Yes, you can get a KPR loan for a home purchase with a foreign individual. However, the loan terms and requirements may vary depending on the type of property and the foreign individual's status.

Q: Can I get a KPR loan for a home purchase with a foreign entity?

A: Yes, you can get a KPR loan for a home purchase with a foreign entity. However, the loan terms and requirements may vary depending on the type of property and the foreign entity's status.

Q: Can I get a KPR loan for a home purchase with a foreign corporation?

A: Yes, you can get a KPR loan for a home purchase with a foreign corporation. However, the loan terms and requirements may vary depending on the type of property and the foreign corporation's status.

Q: Can I get a KPR loan for a home purchase with a foreign partnership?

A: Yes, you can get a KPR loan for a home purchase with a foreign partnership. However, the loan terms and requirements may vary depending on the type of property and the foreign partnership's status.

Q: Can I get a KPR loan for a home purchase with a foreign trust?

A: Yes, you can get a KPR loan for a home purchase with a foreign trust. However, the loan terms and requirements may vary depending on the type of property and the foreign trust's status.

Q: Can I get a KPR loan for a home purchase with a foreign estate?

A: Yes, you can get a KPR loan for a home purchase with a foreign estate. However, the loan terms and requirements may vary depending on the type of property and the foreign estate's status.

Q: Can I get a KPR loan for a home purchase with a foreign company that is not a resident?

A: Yes, you can get a KPR loan for a home purchase with a foreign company that is not a resident. However, the loan terms and requirements may vary depending on the type of property and the foreign company's status.

Q: Can I get a KPR loan for a home purchase with a foreign individual who is not a resident?

A: Yes, you can get a KPR loan for a home purchase with a foreign individual who is not a resident. However, the loan terms and requirements may vary depending on the type of property and the foreign individual's status.