Conduct regular quality control

Oct 13, 2025 by talynt.org 108 views

The Effect of Marketing Mix on Business Success in the Refill Drinking Water Depot in Secanggang District

Introduction

The success of a business in the refill drinking water depot industry in Secanggang District depends on various factors, including the implementation of a marketing mix strategy. A marketing mix, also known as the 4 Ps, consists of product, price, promotion, and place. This study aims to identify and analyze the effect of marketing mix on business success in the refill drinking water depot in Secanggang District. The research methodology used in this study involves primary data collection through a questionnaire distributed to 40 business owners of refill drinking water depots in Secanggang District, with a minimum operation period of 5 years. Multiple linear regression analysis is used for hypothesis testing.

Analysis of Marketing Mix and Business Success

The marketing mix is a combination of four important elements that can affect the success of a business: products, prices, promotions, and places. In the context of refill drinking water depot in Secanggang District, each element has a crucial role in determining competitiveness and business performance.

1. Products

The product is the first factor in the marketing mix. In this case, the quality of drinking water produced must meet health standards and provide a good taste. If this product is of high quality, customers will be more likely to return and recommend it to others. Therefore, it is essential for business owners to conduct quality control regularly and invest in technology that can improve product quality. High-quality products are a key factor in building customer loyalty and trust. Business owners must ensure that their products meet the expectations of their customers and provide a unique selling proposition (USP) that differentiates their products from those of their competitors.

2. Price

Prices become a dominant factor that influences consumer decisions in choosing refill drinking water depots. Research shows that competitive pricing and in accordance with the purchasing power of the people in Secanggang District can attract more customers. In addition, business owners must pay attention to a special discount or promotion strategy to attract new consumers and maintain old consumers. Pricing strategies such as discounts, promotions, and loyalty programs can help business owners to increase sales and revenue.

3. Promotion

Promotion is a means to increase public awareness of the products offered. The use of social media, banners, and direct promotion to consumers is very effective in introducing refill drinking water depots. Education about the importance of clean water and services offered by the depot must also be strengthened in every promotional activity. Effective promotion can help business owners to increase brand awareness, drive sales, and build customer loyalty.

4. Place

The location of the refill drinking water depot is also very influential on business success. A strategic place, easily accessible, and clearly visible will increase the opportunity to attract more customers. Business owners should consider the location factor when starting a business and conducting a market survey to determine the most profitable location. Convenient locations can help business owners to increase foot traffic, drive sales, and build customer loyalty.

Conclusion

From the analysis conducted, it can be concluded that the application of effective marketing mix is very influential on the success of the refill drinking water depot in Secanggang District. All elements of marketing mix are interrelated and have a significant impact, but prices are the most dominating factors. Therefore, business owners must pay attention to all these aspects to increase their competitiveness and success. Through the application of the right marketing mix strategies, it is expected that the refill drinking water depot can develop well and make a positive contribution to the community.

Recommendations

Based on the findings of this study, the following recommendations are made:

Conduct regular quality control: Business owners must ensure that their products meet the expectations of their customers and provide a unique selling proposition (USP) that differentiates their products from those of their competitors.
Implement competitive pricing: Business owners must pay attention to a special discount or promotion strategy to attract new consumers and maintain old consumers.
Use effective promotion: Business owners must use social media, banners, and direct promotion to consumers to increase public awareness of their products.
Choose a convenient location: Business owners should consider the location factor when starting a business and conducting a market survey to determine the most profitable location.

Limitations of the Study

This study has several limitations, including:

Small sample size: The sample size of this study is limited to 40 business owners of refill drinking water depots in Secanggang District.
Limited scope: This study only focuses on the refill drinking water depot industry in Secanggang District and does not consider other industries or locations.
Data collection method: The data collection method used in this study is based on a questionnaire, which may not be representative of the entire population.

Future Research Directions

Future research can build on the findings of this study by:

Investigating other industries: Future research can investigate the marketing mix strategy in other industries, such as food and beverage, retail, and hospitality.
Examining other locations: Future research can examine the marketing mix strategy in other locations, such as urban and rural areas.
Using other data collection methods: Future research can use other data collection methods, such as surveys, interviews, and observations, to gather more comprehensive and accurate data.
Frequently Asked Questions (FAQs) about the Effect of Marketing Mix on Business Success in the Refill Drinking Water Depot in Secanggang District

Q: What is the marketing mix, and how does it affect business success?

A: The marketing mix, also known as the 4 Ps, consists of product, price, promotion, and place. It is a combination of four important elements that can affect the success of a business. In the context of refill drinking water depot in Secanggang District, each element has a crucial role in determining competitiveness and business performance.

Q: What is the most dominating factor in the marketing mix?

A: According to the findings of this study, prices are the most dominating factor in the marketing mix. Competitive pricing and in accordance with the purchasing power of the people in Secanggang District can attract more customers.

Q: How can business owners ensure that their products meet the expectations of their customers?

A: Business owners must conduct regular quality control to ensure that their products meet the expectations of their customers. They must also invest in technology that can improve product quality and provide a unique selling proposition (USP) that differentiates their products from those of their competitors.

Q: What is the importance of promotion in the marketing mix?

A: Promotion is a means to increase public awareness of the products offered. The use of social media, banners, and direct promotion to consumers is very effective in introducing refill drinking water depots. Education about the importance of clean water and services offered by the depot must also be strengthened in every promotional activity.

Q: How can business owners choose a convenient location for their refill drinking water depot?

A: Business owners should consider the location factor when starting a business and conducting a market survey to determine the most profitable location. A strategic place, easily accessible, and clearly visible will increase the opportunity to attract more customers.

Q: What are the limitations of this study?

A: This study has several limitations, including a small sample size, limited scope, and data collection method based on a questionnaire. Future research can build on the findings of this study by investigating other industries, examining other locations, and using other data collection methods.

Q: What are the recommendations for business owners based on the findings of this study?

A: Based on the findings of this study, the following recommendations are made:

Conduct regular quality control to ensure that products meet the expectations of customers.
Implement competitive pricing and special discounts or promotion strategies to attract new consumers and maintain old consumers.
Use effective promotion, such as social media, banners, and direct promotion to consumers, to increase public awareness of products.
Choose a convenient location that is easily accessible and clearly visible.

Q: What are the implications of this study for business owners and policymakers?

A: The findings of this study have implications for business owners and policymakers in the refill drinking water depot industry in Secanggang District. Business owners must pay attention to all aspects of the marketing mix to increase their competitiveness and success. Policymakers can use the findings of this study to develop policies that support the growth and development of the refill drinking water depot industry in Secanggang District.

Q: What are the future research directions based on the findings of this study?

A: Future research can build on the findings of this study by investigating other industries, examining other locations, and using other data collection methods. Future research can also explore the impact of other factors, such as technology and innovation, on business success in the refill drinking water depot industry in Secanggang District.