Conducting Market Analysis

Oct 13, 2025 by talynt.org 27 views

Introduction

The Special Economic Zone (KEK) Sei Mangkei is an industrial area that has a total land area of 1,933.80 hectares, which is divided into 18 zoning areas. Of the total, around 69.78% is intended for industrial land, while the remaining land is allocated for green open space zones (10.60%), facilities (10.04%), and road paths (9.58%). Although this area has a large potential, the application of the current lot pattern that is by using a single type size (4 hectares per plot or 200m x 200m) has been proven to be less than optimal. This pattern tends to produce high land remaining and cannot meet a variety of market needs, especially for investors who require land with a size smaller than 4 hectares.

Problem Analysis

Patterns of lots that are too rigid not only reduce the potential for land use, but also hamper investment attractiveness in Sei Mangkei KEK. In this context, it is necessary to review and redesign the more varied lot patterns according to user needs. Based on Minister of Industry Regulation No. 40 of 2016, industrial land should be divided into three size categories, namely:

Small Lots

Size: 300 - 3,000 m² per lot
This category is suitable for small-scale industries that require a limited amount of land.

Medium Lots

Size: 3,000 - 30,000 m² per lot
This category is suitable for medium-scale industries that require a moderate amount of land.

Large Lots

Size: more than 3 hectares per lot
This category is suitable for large-scale industries that require a significant amount of land.

With this division, KEK Sei Mangkei can be more flexible in meeting the needs of diverse industries and business actors, from small to large scale companies. Model optimizing sizes and variations of lots can be applied using dynamic programming techniques and linear programming, with the support of POM-QM software.

Strategic Recommendations

One of the main strategies is to conduct an in-depth analysis of market demand and preferences, so that land development can be carried out in a sustainable and efficient manner. In addition, variations in the size of the lot must pay attention to infrastructure needs and supporting facilities that can make KEK Sei Mangkei a more attractive area for investors.

Conducting Market Analysis

Conducting market analysis is crucial to determine the demand for land in KEK Sei Mangkei. This analysis should include:

Identifying the types of industries that are likely to be attracted to the area
Determining the size of land required by each industry
Analyzing the infrastructure needs of each industry
Identifying the supporting facilities required by each industry

Optimizing Lot Sizes and Variations

Optimizing lot sizes and variations can be achieved through the use of dynamic programming techniques and linear programming. This can help to:

Increase land use efficiency
Meet the needs of diverse industries and business actors
Provide maximum benefits for regional management companies

Implementation and Monitoring

The implementation of the optimized lot sizes and variations should be carried out in a phased manner, with regular monitoring and evaluation. This can help to:

Ensure that the implementation is carried out in a sustainable and efficient manner
Identify any challenges or obstacles that may arise during implementation
Make adjustments to the implementation plan as needed

Conclusion

The optimization of the determination of lots of lots in KEK Sei Mangkei will not only improve the efficiency of land use, but will also increase the potential for economic growth in the region, providing broader benefits for the community and the surrounding environment. By conducting market analysis, optimizing lot sizes and variations, and implementing and monitoring the plan, KEK Sei Mangkei can become a more attractive area for investors and a hub for economic growth in the region.

Recommendations for Future Research

Future research should focus on:

Conducting a more detailed analysis of market demand and preferences
Developing more sophisticated models for optimizing lot sizes and variations
Evaluating the effectiveness of the optimized lot sizes and variations in meeting the needs of diverse industries and business actors

Q: What is the current lot pattern used in KEK Sei Mangkei?

A: The current lot pattern used in KEK Sei Mangkei is a single type size of 4 hectares per plot or 200m x 200m.

Q: Why is the current lot pattern considered less than optimal?

A: The current lot pattern tends to produce high land remaining and cannot meet a variety of market needs, especially for investors who require land with a size smaller than 4 hectares.

Q: What are the three size categories of industrial land according to Minister of Industry Regulation No. 40 of 2016?

A: The three size categories of industrial land are:

Small lots: size 300 - 3,000 m² per lot
Medium lots: size 3,000 - 30,000 m² per lot
Large lots: size more than 3 hectares per lot

Q: How can the optimization of lot sizes and variations be achieved?

A: The optimization of lot sizes and variations can be achieved through the use of dynamic programming techniques and linear programming, with the support of POM-QM software.

Q: What is the importance of conducting market analysis in optimizing lot sizes and variations?

A: Conducting market analysis is crucial to determine the demand for land in KEK Sei Mangkei. This analysis should include identifying the types of industries that are likely to be attracted to the area, determining the size of land required by each industry, analyzing the infrastructure needs of each industry, and identifying the supporting facilities required by each industry.

Q: How can the implementation of optimized lot sizes and variations be carried out in a phased manner?

A: The implementation of optimized lot sizes and variations can be carried out in a phased manner, with regular monitoring and evaluation. This can help to ensure that the implementation is carried out in a sustainable and efficient manner, identify any challenges or obstacles that may arise during implementation, and make adjustments to the implementation plan as needed.

Q: What are the benefits of optimizing the determination of lots of lots in KEK Sei Mangkei?

A: The benefits of optimizing the determination of lots of lots in KEK Sei Mangkei include:

Improving the efficiency of land use
Increasing the potential for economic growth in the region
Providing broader benefits for the community and the surrounding environment

Q: What are the recommendations for future research in optimizing the determination of lots of lots in KEK Sei Mangkei?

A: The recommendations for future research include:

Conducting a more detailed analysis of market demand and preferences
Developing more sophisticated models for optimizing lot sizes and variations
Evaluating the effectiveness of the optimized lot sizes and variations in meeting the needs of diverse industries and business actors

Q: Who can benefit from the optimization of the determination of lots of lots in KEK Sei Mangkei?

A: The following can benefit from the optimization of the determination of lots of lots in KEK Sei Mangkei:

Investors who require land with a size smaller than 4 hectares
Small-scale industries that require a limited amount of land
Medium-scale industries that require a moderate amount of land
Large-scale industries that require a significant amount of land
Regional management companies
The community and the surrounding environment