Continuously monitor and review the price strategy

Oct 13, 2025 by talynt.org 86 views

Introduction

In the competitive housing market, companies must implement effective price strategies to increase sales and stay ahead of their competitors. PT. Build Bumi Nusantara Indah, a leading property developer in Medan, has launched the T-46 housing project as part of its portfolio. This study aims to evaluate the effect of price strategies on T-46 housing sales using the correlation analysis method. By analyzing the relationship between price variables and sales volume, this research aims to provide insights on how to optimize the price strategy for better sales performance.

Background of the Study

The housing market in Medan is highly competitive, with numerous property developers offering a wide range of products and services. To stand out from the competition, PT. Build Bumi Nusantara Indah must implement a price strategy that is both competitive and attractive to potential buyers. The company's goal is to increase sales and reach a wider market, which can be achieved by understanding the relationship between price and sales volume.

Methodology

This study employed a mixed-methods approach, combining field control and literature research to collect data. Observations and interviews with related parties were conducted to gather information on the price strategy implemented by PT. Build Bumi Nusantara Indah and its impact on sales performance. The correlation analysis method was used to evaluate the relationship between price variables and sales volume.

Results

The results of the analysis showed a strong and positive correlation between the price strategy applied by the company and the level of sales of T-46 housing. The correlation value (R) of 0.9230 indicates that changes in the price strategy have a significant effect on consumer purchasing decisions. This finding is consistent with the theory that suggests that price is one of the key factors in influencing buying behavior, especially in the competitive housing sector.

Discussion

The results of this study have several implications for PT. Build Bumi Nusantara Indah. Firstly, the company should continue to monitor and review its price strategy to ensure that it remains competitive and attractive to potential buyers. In the context of increasingly fierce competition in the residential market, the ability to adapt and optimize the price strategy will be a determining factor for sales success. The company should conduct regular market analysis and listen to input from consumers to ensure that the prices offered remain competitive and in accordance with market expectations.

Recommendations

Based on the findings of this study, the following recommendations are made:

Continuously monitor and review the price strategy: PT. Build Bumi Nusantara Indah should regularly review its price strategy to ensure that it remains competitive and attractive to potential buyers.
Conduct regular market analysis: The company should conduct regular market analysis to stay informed about market trends and consumer preferences.
Listen to consumer input: PT. Build Bumi Nusantara Indah should listen to input from consumers to ensure that the prices offered remain competitive and in accordance with market expectations.
Strengthen and improve promotional activities: The company should continue to strengthen and improve its promotional activities, such as attractive package offers, discounts, or loyalty programs, to attract the attention of prospective buyers.

Conclusion

In conclusion, this study has demonstrated the importance of price strategy in marketing T-46 housing at PT. Build Bumi Nusantara Indah. The results of the analysis showed a strong and positive correlation between the price strategy applied by the company and the level of sales of T-46 housing. The findings of this study have several implications for PT. Build Bumi Nusantara Indah, including the need to continuously monitor and review its price strategy, conduct regular market analysis, listen to consumer input, and strengthen and improve promotional activities. By implementing these recommendations, PT. Build Bumi Nusantara Indah can increase its sales volume and reach a wider market in the future.

Limitations of the Study

This study has several limitations, including:

Limited sample size: The study was conducted on a limited sample size, which may not be representative of the entire market.
Limited data collection methods: The study employed a limited number of data collection methods, which may not have captured all the relevant information.
Limited analysis: The study only analyzed the relationship between price variables and sales volume, and did not consider other factors that may influence sales performance.

Future Research Directions

This study has several implications for future research, including:

Investigating the impact of other factors on sales performance: Future studies should investigate the impact of other factors, such as marketing mix, on sales performance.
Examining the relationship between price and sales volume in different markets: Future studies should examine the relationship between price and sales volume in different markets to identify any differences or similarities.
Developing a more comprehensive model of sales performance: Future studies should develop a more comprehensive model of sales performance that takes into account multiple factors, including price, marketing mix, and other variables.

References

PT. Build Bumi Nusantara Indah. (2022). T-46 Housing Project. Retrieved from https://www.buildbuminusa.com/t-46-housing-project/
Kotler, P. (2016). Marketing Management. Pearson Education.
Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson Education.
Lamb, C. W., Hair, J. F., & McDaniel, C. (2015). Marketing. Cengage Learning.

Appendix

The following appendix provides additional information on the methodology and results of the study:

Appendix A: Data Collection Methods
Appendix B: Data Analysis
Appendix C: Results of the Analysis

Appendix A: Data Collection Methods

The study employed a mixed-methods approach, combining field control and literature research to collect data. Observations and interviews with related parties were conducted to gather information on the price strategy implemented by PT. Build Bumi Nusantara Indah and its impact on sales performance.

Appendix B: Data Analysis

The correlation analysis method was used to evaluate the relationship between price variables and sales volume. The results of the analysis showed a strong and positive correlation between the price strategy applied by the company and the level of sales of T-46 housing.

Appendix C: Results of the Analysis

Q: What is the main objective of this study?

A: The main objective of this study is to evaluate the effect of price strategies on T-46 housing sales using the correlation analysis method.

Q: What is the significance of this study?

A: This study is significant because it provides insights on how to optimize the price strategy for better sales performance in the competitive housing market.

Q: What are the implications of this study for PT. Build Bumi Nusantara Indah?

A: The implications of this study for PT. Build Bumi Nusantara Indah are that the company should continue to monitor and review its price strategy to ensure that it remains competitive and attractive to potential buyers.

Q: What are the limitations of this study?

A: The limitations of this study are that it was conducted on a limited sample size, which may not be representative of the entire market, and it only analyzed the relationship between price variables and sales volume.

Q: What are the future research directions based on this study?

A: The future research directions based on this study are to investigate the impact of other factors on sales performance, examine the relationship between price and sales volume in different markets, and develop a more comprehensive model of sales performance.

Q: What are the key findings of this study?

A: The key findings of this study are that there is a strong and positive correlation between the price strategy applied by the company and the level of sales of T-46 housing, and that changes in the price strategy have a significant effect on consumer purchasing decisions.

Q: What are the recommendations based on this study?

A: The recommendations based on this study are that PT. Build Bumi Nusantara Indah should continue to monitor and review its price strategy, conduct regular market analysis, listen to consumer input, and strengthen and improve promotional activities.

Q: What are the benefits of implementing a wise and innovative price strategy?

A: The benefits of implementing a wise and innovative price strategy are that it can strengthen the company's position in the market, create customer trust and loyalty, and increase sales volume.

Q: What are the challenges of implementing a price strategy in the housing market?

A: The challenges of implementing a price strategy in the housing market are that it is highly competitive, and that consumers are sensitive to price changes.

Q: How can PT. Build Bumi Nusantara Indah stay ahead of its competitors in the housing market?

A: PT. Build Bumi Nusantara Indah can stay ahead of its competitors in the housing market by implementing a wise and innovative price strategy, conducting regular market analysis, and listening to consumer input.

Q: What are the future prospects of the housing market in Medan?

A: The future prospects of the housing market in Medan are that it is expected to continue growing, driven by increasing demand for housing and infrastructure development.

Q: What are the key factors that influence consumer purchasing decisions in the housing market?

A: The key factors that influence consumer purchasing decisions in the housing market are price, location, quality, and amenities.

Q: How can PT. Build Bumi Nusantara Indah improve its sales performance in the housing market?

A: PT. Build Bumi Nusantara Indah can improve its sales performance in the housing market by implementing a wise and innovative price strategy, conducting regular market analysis, and listening to consumer input.