Creative and Engaging Advertisements

Oct 13, 2025 by talynt.org 25 views

Television Ads and Brand Awareness: The Effect of Sprite Ads on Brand Awareness among Students of SMA Negeri 2 Medan

Introduction

In today's fast-paced and competitive market, companies are constantly seeking innovative ways to increase brand awareness and reach their target audience. One of the most effective marketing tools is television advertising, which has been a staple in the advertising industry for decades. With the rise of social media and digital advertising, television advertising may seem like an outdated method, but it still holds significant value in building brand awareness, especially among the younger generation. This study aims to investigate the effect of television advertising on brand awareness among students of SMA Negeri 2 Medan, specifically focusing on the Sprite brand.

The Importance of Brand Awareness

Brand awareness is a crucial aspect of marketing, as it refers to the extent to which consumers are familiar with and can recall a brand. In today's market, where consumers are bombarded with numerous advertisements and marketing messages, building brand awareness is essential for companies to stand out and establish a strong presence in the market. Brand awareness can be achieved through various marketing strategies, including television advertising, social media marketing, and influencer marketing.

The Role of Television Advertising in Building Brand Awareness

Television advertising has been a staple in the advertising industry for decades, and its effectiveness in building brand awareness cannot be overstated. Television advertising allows companies to reach a large audience, create engaging and memorable advertisements, and build emotional connections with their target audience. In the context of high school students, creative and entertaining advertisements such as Sprite's "Reality Not Like Korean Drama" campaign can attract their attention and remind them of the brand.

Research Methodology

This study employed a correlational research design to investigate the effect of television advertising on brand awareness among students of SMA Negeri 2 Medan. The study was conducted with a sample of 95 students who had watched Sprite ads with the "reality version like Korean dramas" theme. The sampling technique used was proportional stratified sampling and purposive sampling. Data was collected through questionnaires and literature studies, and analyzed using a single table analysis technique, cross table analysis, and hypothesis test with the Rank-Order correlation formula (Spearman's RHO).

Research Results

The results of this study showed that there was a significant influence between Sprite Advertising and Brand Awareness among students of SMA Negeri 2 Medan. The hypothesis test showed that the relationship between variable X (television advertising) and variable Y (brand awareness) had a significant correlation. In other words, the more often students see Sprite advertisements, the higher their level of awareness of the brand.

Analysis of the Effect of Television Ads

Television advertisements function as an effective marketing tool for building brand awareness. In the context of high school students, creative and entertaining advertisements such as Sprite's "Reality Not Like Korean Drama" campaign can attract their attention and remind them of these products. In addition, relatable advertisements or describe a familiar situation can create strong emotional bonds. Advertising that is able to touch emotions and attract attention has a greater opportunity to increase brand awareness among the target audience.

Conclusion

From the results of this study, it can be concluded that the television advertising "Sprite" has a significant influence on the brand awareness among students of SMA Negeri 2 Medan. This shows that television advertising remains an effective tool in building brand awareness, especially among the younger generation who are very exposed to visual media. Through this research, companies are expected to focus more on their marketing strategies to utilize the power of television advertising in building stronger relationships with their consumers.

Recommendations

Based on the findings of this study, the following recommendations can be made:

Television Advertising: Companies should continue to invest in television advertising as a key marketing strategy to build brand awareness among the younger generation.
Creative and Engaging Advertisements: Companies should create creative and engaging advertisements that are able to attract attention and create emotional connections with their target audience.
Relatable Advertisements: Companies should create relatable advertisements that describe familiar situations and create strong emotional bonds with their target audience.
Social Media Marketing: Companies should also invest in social media marketing to reach a wider audience and build brand awareness among the younger generation.

Limitations of the Study

This study has several limitations that should be noted. Firstly, the study was conducted with a sample of 95 students, which may not be representative of the entire population of SMA Negeri 2 Medan. Secondly, the study only focused on the Sprite brand and did not compare it with other brands. Finally, the study only investigated the effect of television advertising on brand awareness and did not explore other marketing strategies.

Future Research Directions

Future research should aim to investigate the effect of television advertising on brand awareness among different age groups and demographics. Additionally, future research should explore the effectiveness of other marketing strategies, such as social media marketing and influencer marketing, in building brand awareness among the younger generation.
Television Ads and Brand Awareness: Q&A

Introduction

In our previous article, we discussed the effect of television advertising on brand awareness among students of SMA Negeri 2 Medan, specifically focusing on the Sprite brand. In this article, we will answer some of the most frequently asked questions related to television advertising and brand awareness.

Q: What is the role of television advertising in building brand awareness?

A: Television advertising plays a crucial role in building brand awareness by allowing companies to reach a large audience, create engaging and memorable advertisements, and build emotional connections with their target audience.

Q: How can companies create effective television advertisements?

A: Companies can create effective television advertisements by using creative and engaging storytelling, memorable jingles or slogans, and relatable characters or situations. They should also use high-quality visuals and sound effects to make the advertisement more engaging and memorable.

Q: What is the importance of brand awareness in marketing?

A: Brand awareness is a crucial aspect of marketing, as it refers to the extent to which consumers are familiar with and can recall a brand. In today's market, where consumers are bombarded with numerous advertisements and marketing messages, building brand awareness is essential for companies to stand out and establish a strong presence in the market.

Q: How can companies measure the effectiveness of their television advertisements?

A: Companies can measure the effectiveness of their television advertisements by tracking metrics such as viewership, engagement, and recall. They can also use surveys and focus groups to gather feedback from their target audience and make adjustments to their advertising strategy accordingly.

Q: What are some common mistakes that companies make when creating television advertisements?

A: Some common mistakes that companies make when creating television advertisements include:

Using too much jargon or technical language that may confuse their target audience
Failing to create a clear and concise message that resonates with their target audience
Using low-quality visuals or sound effects that may detract from the overall message
Failing to test their advertisements with a focus group or survey before launching them

Q: How can companies use social media to complement their television advertising efforts?

A: Companies can use social media to complement their television advertising efforts by creating engaging and shareable content that extends the message of their television advertisements. They can also use social media to interact with their target audience, respond to feedback and comments, and build a community around their brand.

Q: What are some emerging trends in television advertising?

A: Some emerging trends in television advertising include:

The use of virtual reality and augmented reality to create immersive and engaging experiences
The use of data analytics to personalize and target advertisements to specific audiences
The use of influencer marketing to reach niche audiences and build brand awareness
The use of streaming services and online platforms to reach a wider audience and build brand awareness

Q: How can companies stay ahead of the competition in the television advertising space?

A: Companies can stay ahead of the competition in the television advertising space by:

Staying up-to-date with the latest trends and technologies in television advertising
Continuously testing and refining their advertising strategy to ensure it is effective and engaging
Building a strong brand identity and message that resonates with their target audience
Using data analytics to personalize and target their advertisements to specific audiences

Conclusion

Television advertising remains a powerful tool for building brand awareness and reaching a large audience. By understanding the importance of brand awareness, creating effective television advertisements, and using social media to complement their efforts, companies can stay ahead of the competition and build a strong presence in the market.