CSR Stages and Distribution

Oct 13, 2025 by talynt.org 108 views

Analysis of Corporate Social Responsibility Implementation of PT. Bank Sumut Head Office in Empowering Medan City MSMEs (Study at UMKM Associated by PT Bank Sumut)

The Importance of Micro, Small and Medium Enterprises (MSMEs) in Economic Development

The role of Micro, Small and Medium Enterprises (MSMEs) is very important in the process of equitable economic development. MSMEs contribute to economic growth, create business opportunities, and provide significant employment. However, many MSMEs face obstacles, especially related to the capital and physical assistance needed to develop. In this context, the Corporate Social Responsibility (CSR) program run by companies, including PT Bank Sumut, has become very relevant. This program aims to help MSMEs who have difficulty in accessing funding and other resources.

The Role of PT Bank Sumut in Empowering MSMEs

As a Regional Owned Business Entity (BUMD), PT Bank Sumut has a social responsibility that is realized in the CSR program. This program is expected to be a solution for MSMEs that are hampered in the development of their business due to capital problems. This study uses a descriptive method with a qualitative approach, which was conducted through interviews with informants who felt the direct benefits of the CSR program of PT Bank Sumut.

Research Objectives

This study aims to explore several important aspects related to CSR PT Bank Sumut in the context of MSME empowerment in Medan City, including:

CSR Stages and Distribution: Understand how PT Bank Sumut runs the CSR program and channels it to community institutions that play a role in empowering MSMEs.
Request for assistance from community institutions/organizations: Review the process of how community institutions submit requests for assistance to support the UMKM program.
Impact of CSR Program: Analyze the impact of the CSR program on the development of MSMEs in Medan City.

Research Methodology

This study uses a descriptive method with a qualitative approach, which was conducted through interviews with informants who felt the direct benefits of the CSR program of PT Bank Sumut. The data collection process involved in-depth interviews with key informants, including representatives of PT Bank Sumut, community institutions, and MSMEs.

Research Findings

The results showed that the distribution of PT Bank Sumut CSR program was carried out through various stages, ranging from identifying the needs of MSMEs to the evaluation process. PT Bank Sumut cooperates with community institutions to ensure assistance provided on target and effective. This process includes an assessment of proposals submitted by MSMEs and periodic evaluations to measure the impact of the assistance provided.

One of the key factors in the success of the CSR program is the active involvement of the community institution whose job is to be a mediator between PT Bank Sumut and UMKM. These institutions play an important role in conveying information about the needs of MSMEs and providing training and guidance so that the assistance received can be utilized properly.

CSR Program Impact Analysis

Through the implementation of the CSR program, PT Bank Sumut not only provides financial assistance, but also supports the development of MSME capacity through management training, marketing, and access to business networks. This helps MSMEs to not only survive but also develop, create new jobs, and improve the welfare of the surrounding community.

From an economical side, the empowerment of MSMEs supported by CSR PT Bank Sumut is expected to make a positive contribution to local economic growth. With the increasing number of MSMEs that are successful, it is hoped that a healthier business ecosystem can be created in the city of Medan.

Conclusion

The implementation of PT Bank Sumut CSR in empowering MSMEs in Medan is a strategic step that not only helps MSME actors overcome capital problems, but also increase their capacity and competitiveness. This program reflects the commitment of PT Bank Sumut as an institution that cares about the development of local economies and has a role in the social development process. The success of this program can be an example for other companies to be involved more actively in their social responsibility, especially in empowering sectors that have great potential such as MSMEs.

Recommendations

Based on the findings of this study, the following recommendations are made:

Increase the allocation of CSR funds: PT Bank Sumut should increase the allocation of CSR funds to support the development of MSMEs in Medan City.
Strengthen the role of community institutions: Community institutions should be strengthened to play a more active role in mediating between PT Bank Sumut and MSMEs.
Provide training and guidance: PT Bank Sumut should provide training and guidance to MSMEs to help them utilize the assistance received properly.

By implementing these recommendations, PT Bank Sumut can further enhance the impact of its CSR program and contribute to the development of MSMEs in Medan City.
Q&A: Analysis of Corporate Social Responsibility Implementation of PT. Bank Sumut Head Office in Empowering Medan City MSMEs

Frequently Asked Questions

In this article, we will answer some of the frequently asked questions related to the analysis of corporate social responsibility implementation of PT. Bank Sumut Head Office in empowering Medan City MSMEs.

Q1: What is the role of PT Bank Sumut in empowering MSMEs?

A1: As a Regional Owned Business Entity (BUMD), PT Bank Sumut has a social responsibility that is realized in the CSR program. This program is expected to be a solution for MSMEs that are hampered in the development of their business due to capital problems.

Q2: What are the stages of the CSR program implemented by PT Bank Sumut?

A2: The distribution of PT Bank Sumut CSR program was carried out through various stages, ranging from identifying the needs of MSMEs to the evaluation process. PT Bank Sumut cooperates with community institutions to ensure assistance provided on target and effective.

Q3: What is the role of community institutions in the CSR program?

A3: Community institutions play an important role in conveying information about the needs of MSMEs and providing training and guidance so that the assistance received can be utilized properly.

Q4: What is the impact of the CSR program on the development of MSMEs?

A4: Through the implementation of the CSR program, PT Bank Sumut not only provides financial assistance, but also supports the development of MSME capacity through management training, marketing, and access to business networks.

Q5: How does the CSR program contribute to local economic growth?

A5: The empowerment of MSMEs supported by CSR PT Bank Sumut is expected to make a positive contribution to local economic growth. With the increasing number of MSMEs that are successful, it is hoped that a healthier business ecosystem can be created in the city of Medan.

Q6: What are the recommendations for the implementation of the CSR program?

A6: Based on the findings of this study, the following recommendations are made:

Increase the allocation of CSR funds: PT Bank Sumut should increase the allocation of CSR funds to support the development of MSMEs in Medan City.
Strengthen the role of community institutions: Community institutions should be strengthened to play a more active role in mediating between PT Bank Sumut and MSMEs.
Provide training and guidance: PT Bank Sumut should provide training and guidance to MSMEs to help them utilize the assistance received properly.

Conclusion

The analysis of corporate social responsibility implementation of PT. Bank Sumut Head Office in empowering Medan City MSMEs has provided valuable insights into the role of CSR in supporting the development of MSMEs. The findings of this study highlight the importance of community institutions in mediating between PT Bank Sumut and MSMEs, and the need for PT Bank Sumut to increase the allocation of CSR funds and provide training and guidance to MSMEs.

Frequently Asked Questions (FAQs)

What is the role of PT Bank Sumut in empowering MSMEs?
What are the stages of the CSR program implemented by PT Bank Sumut?
What is the role of community institutions in the CSR program?
What is the impact of the CSR program on the development of MSMEs?
How does the CSR program contribute to local economic growth?
What are the recommendations for the implementation of the CSR program?

Related Articles

Analysis of Corporate Social Responsibility Implementation of PT. Bank Sumut Head Office in Empowering Medan City MSMEs
The Importance of Micro, Small and Medium Enterprises (MSMEs) in Economic Development
The Role of Community Institutions in Mediating between PT Bank Sumut and MSMEs

Keywords

Corporate Social Responsibility (CSR)
PT Bank Sumut
Medan City MSMEs
Community Institutions
Local Economic Growth