Develop a comprehensive evaluation system

Oct 13, 2025 by talynt.org 147 views

The Effect of Employment Evaluation on Position Promotion in Employees of PT. Charisma Marketing with Medan

Introduction

In today's competitive business landscape, employee evaluation and promotion are crucial factors in determining an individual's career progress. A well-designed evaluation system not only helps in measuring an employee's performance but also serves as a key indicator in the promotion process. This study aims to explore the effect of work performance appraisal on promotion in the employees of PT. Charisma Marketing, a leading marketing company based in Medan.

The Importance of Employment Evaluation

Employment evaluation is a critical component of any organization's human resource management strategy. It provides a platform for employees to showcase their skills, abilities, and performance, which in turn helps in identifying areas of improvement and opportunities for growth. A well-designed evaluation system can have a significant impact on employee motivation, job satisfaction, and overall productivity. In the context of promotion, employment evaluation plays a vital role in determining an employee's eligibility for a higher position.

Research Methodology

This study employed a mixed-methods approach, combining both qualitative and quantitative data collection and analysis methods. The researchers used a saturated sampling technique, where all 70 employees of PT. Charisma Marketing were sampled. Primary data was collected through questionnaires and interviews, while secondary data was obtained from company documents. The data was analyzed using descriptive analysis and simple linear regression analysis, with the help of the SPSS version 15.00 program for Windows.

Research Results

The results of this study showed that work performance appraisal has a positive and significant influence on the promotion of positions in employees of PT. Charisma Marketing. The regression coefficient value found was 0.220, with a significant level of 0.033 (33%). This indicates that along with increasing work performance appraisal, the opportunity to obtain promotion is also increased. The study also found that around 74.5% of employee work performance is influenced by promotional factors, while the rest, which is 25.5%, is influenced by other factors that may not be measured in this study.

Additional Analysis and Explanation

The importance of work performance appraisal in the context of promotion of position cannot be underestimated. This assessment provides a clear picture of the ability and performance of employees in carrying out their daily tasks. At PT. Charisma Marketing, the success of a person at work is often measured by objective criteria. This not only helps management in determining who is worth promoting, but also motivates employees to achieve better performance.

Furthermore, the results of this study also showed that although work performance assessments contributed greatly to promotion, there were various other factors that needed to be considered. For example, educational background, work experience, and soft skills such as their ability to communicate and work together teams are aspects that are no less important in the promotion process. In addition, the work culture that exists in the company can also influence the decision.

Implications of the Study

The findings of this study have significant implications for both managers and employees. By emphasizing the development of skills and improving work performance, both individuals and companies can achieve the desired goals. The study highlights the importance of a well-designed evaluation system that not only focuses on statistics but also considers qualitative factors that can have an impact on employee performance and future promotion.

Conclusion

In conclusion, this study provides valuable insights into the effect of work performance appraisal on promotion in the employees of PT. Charisma Marketing. The findings of this study have significant implications for both managers and employees, highlighting the importance of a well-designed evaluation system that considers both quantitative and qualitative factors. By emphasizing the development of skills and improving work performance, both individuals and companies can achieve the desired goals.

Recommendations

Based on the findings of this study, the following recommendations are made:

Develop a comprehensive evaluation system: PT. Charisma Marketing should develop a comprehensive evaluation system that considers both quantitative and qualitative factors.
Emphasize the development of skills: The company should emphasize the development of skills and improving work performance to achieve the desired goals.
Consider multiple factors in promotion: The company should consider multiple factors in promotion, including educational background, work experience, and soft skills.
Foster a positive work culture: The company should foster a positive work culture that encourages employees to achieve better performance.

Limitations of the Study

This study has several limitations, including:

Small sample size: The study was conducted with a small sample size of 70 employees.
Limited scope: The study only focused on PT. Charisma Marketing and may not be generalizable to other companies.
Self-reported data: The study relied on self-reported data from employees, which may be subject to biases.

Future Research Directions

Future research should aim to:

Explore the impact of evaluation on employee motivation: Future studies should explore the impact of evaluation on employee motivation and job satisfaction.
Develop a more comprehensive evaluation system: Future studies should aim to develop a more comprehensive evaluation system that considers multiple factors.
Investigate the role of soft skills in promotion: Future studies should investigate the role of soft skills in promotion and their impact on employee performance.
Frequently Asked Questions (FAQs) on the Effect of Employment Evaluation on Position Promotion

Q: What is the purpose of employment evaluation in a company?

A: The purpose of employment evaluation is to measure an employee's performance and identify areas of improvement. It also serves as a key indicator in the promotion process.

Q: How does employment evaluation affect employee motivation and job satisfaction?

A: Employment evaluation can have a significant impact on employee motivation and job satisfaction. A well-designed evaluation system can motivate employees to achieve better performance, while a poorly designed system can lead to demotivation and decreased job satisfaction.

Q: What are the key factors that influence employee promotion?

A: The key factors that influence employee promotion include work performance appraisal, educational background, work experience, and soft skills such as communication and teamwork.

Q: How can a company develop a comprehensive evaluation system?

A: A company can develop a comprehensive evaluation system by considering multiple factors, including quantitative and qualitative measures. This can include regular performance reviews, feedback sessions, and training programs.

Q: What is the role of soft skills in employee promotion?

A: Soft skills such as communication, teamwork, and problem-solving are essential for employee promotion. These skills can help employees to work effectively with others, manage conflicts, and achieve better performance.

Q: How can a company foster a positive work culture?

A: A company can foster a positive work culture by promoting open communication, providing regular feedback, and recognizing employee achievements. This can help to create a work environment that encourages employees to achieve better performance.

Q: What are the limitations of this study?

A: The limitations of this study include a small sample size, limited scope, and self-reported data. Future studies should aim to address these limitations and provide more comprehensive insights into the effect of employment evaluation on position promotion.

Q: What are the implications of this study for managers and employees?

A: The implications of this study for managers and employees are that a well-designed evaluation system can help to achieve better performance and promote employee growth. Managers should emphasize the development of skills and improving work performance, while employees should strive to achieve better performance and take advantage of opportunities for growth.

Q: What are the recommendations for future research?

A: The recommendations for future research include exploring the impact of evaluation on employee motivation, developing a more comprehensive evaluation system, and investigating the role of soft skills in promotion.

Q: What are the key takeaways from this study?

A: The key takeaways from this study are that employment evaluation is a critical component of employee promotion, and that a well-designed evaluation system can help to achieve better performance and promote employee growth.