Developers need to manage prices competitively

Oct 13, 2025 by talynt.org 146 views

Introduction

In the world of property, factors such as prices, locations, and promotions play an important role in making purchasing decisions. The real estate market is a highly competitive industry, and understanding the factors that influence purchasing decisions is crucial for developers and marketers to succeed. This study aims to determine and analyze the influence of prices, location, and promotion on housing purchasing decisions in Johor Medan, specifically in Residenta Housing. With a population consisting of consumers who have made purchases at Residenta, this study involved 54 respondents chosen through saturated sampling techniques.

Methodology

Data was collected through a questionnaire, and data analysis was carried out using multiple linear regression. The questionnaire was designed to gather information on the respondents' demographic characteristics, purchasing behavior, and perceptions of prices, location, and promotion. The multiple linear regression analysis was used to examine the relationship between the independent variables (prices, location, and promotion) and the dependent variable (purchasing decisions).

Results

The results of the study showed that prices have a positive and significant influence on purchasing decisions. This means that the better the price offered, the more likely consumers are to make purchases. In the housing context, competitive prices are often the main attraction for prospective buyers, especially for those who are looking for houses with good quality but still in a reasonable budget.

Furthermore, the location also shows a positive and significant effect on purchasing decisions. Strategic locations, such as easy access to public facilities, schools, and transportation, are often the main considerations for buyers. In this case, residenta housing in an easily accessible area tends to attract higher consumers, because they prefer locations that support their daily lifestyle.

However, the results show that promotion has a negative and significant influence on purchasing decisions. Although promotion usually aims to attract more consumers, in this context, there may be certain factors that make promotions carried out less effectively. For example, if the promotion is not accompanied by an increase in quality or service, consumers may doubt the value of the product offered. In addition, consumers may feel saturated or skeptical of promotional techniques that are too aggressive, thus reducing their interest in buying.

Discussion

The findings of this study provide important insights for housing and marketer developers to better understand what encourages purchasing decisions in the housing market. Managing prices competitively, choosing a strategic location, and designing the right promotional strategy are crucial steps to increase the attractiveness of residenta housing in Johor Medan. Developers and marketers need to pay attention to these three aspects to achieve success in selling their property products.

Implications

The results of this study have several implications for housing and marketer developers. Firstly, developers need to manage prices competitively to attract more consumers. This can be achieved by offering discounts, promotions, or other incentives to make the product more attractive. Secondly, developers need to choose a strategic location that meets the needs of consumers. This can be achieved by conducting market research to identify the most desirable locations and developing properties that meet the needs of consumers.

Thirdly, developers need to design the right promotional strategy to attract more consumers. This can be achieved by using a combination of marketing techniques, such as advertising, social media marketing, and public relations, to create awareness and interest in the product. Additionally, developers need to ensure that their promotional strategy is aligned with the needs and preferences of their target market.

Conclusion

In conclusion, this study provides important insights into the factors that influence purchasing decisions in the housing market. The results show that prices, location, and promotion are all important factors that influence purchasing decisions. Developers and marketers need to pay attention to these three aspects to achieve success in selling their property products. By managing prices competitively, choosing a strategic location, and designing the right promotional strategy, developers and marketers can increase the attractiveness of residenta housing in Johor Medan and achieve success in the housing market.

Recommendations

Based on the findings of this study, the following recommendations are made:

Developers need to manage prices competitively: Developers need to offer competitive prices to attract more consumers. This can be achieved by offering discounts, promotions, or other incentives to make the product more attractive.
Choose a strategic location: Developers need to choose a strategic location that meets the needs of consumers. This can be achieved by conducting market research to identify the most desirable locations and developing properties that meet the needs of consumers.
Design the right promotional strategy: Developers need to design the right promotional strategy to attract more consumers. This can be achieved by using a combination of marketing techniques, such as advertising, social media marketing, and public relations, to create awareness and interest in the product.
Align promotional strategy with target market: Developers need to ensure that their promotional strategy is aligned with the needs and preferences of their target market.

Limitations

This study has several limitations. Firstly, the sample size is relatively small, which may limit the generalizability of the findings. Secondly, the study only examines the influence of prices, location, and promotion on purchasing decisions, and does not examine other factors that may influence purchasing decisions. Finally, the study only examines the housing market in Johor Medan, and does not examine the housing market in other regions.

Future Research Directions

Future research directions include:

Examining the influence of other factors on purchasing decisions: Future research should examine the influence of other factors, such as quality, service, and reputation, on purchasing decisions.
Examining the housing market in other regions: Future research should examine the housing market in other regions to determine whether the findings of this study are generalizable to other regions.
Examining the impact of demographic characteristics on purchasing decisions: Future research should examine the impact of demographic characteristics, such as age, income, and education, on purchasing decisions.

Conclusion

Q: What is the main objective of this study?

A: The main objective of this study is to determine and analyze the influence of prices, location, and promotion on housing purchasing decisions in Johor Medan, specifically in Residenta Housing.

Q: What is the sample size of this study?

A: The sample size of this study is 54 respondents who have made purchases at Residenta Housing in Johor Medan.

Q: What is the methodology used in this study?

A: The methodology used in this study is multiple linear regression analysis, which examines the relationship between the independent variables (prices, location, and promotion) and the dependent variable (purchasing decisions).

Q: What are the findings of this study?

A: The findings of this study show that prices have a positive and significant influence on purchasing decisions, location also shows a positive and significant effect on purchasing decisions, and promotion has a negative and significant influence on purchasing decisions.

Q: What are the implications of this study?

A: The implications of this study are that developers and marketers need to pay attention to the three aspects of prices, location, and promotion to achieve success in selling their property products. Managing prices competitively, choosing a strategic location, and designing the right promotional strategy are crucial steps to increase the attractiveness of residenta housing in Johor Medan.

Q: What are the limitations of this study?

A: The limitations of this study are that the sample size is relatively small, which may limit the generalizability of the findings, and the study only examines the influence of prices, location, and promotion on purchasing decisions, and does not examine other factors that may influence purchasing decisions.

Q: What are the future research directions?

A: The future research directions include examining the influence of other factors on purchasing decisions, examining the housing market in other regions, and examining the impact of demographic characteristics on purchasing decisions.

Q: What are the recommendations for developers and marketers?

A: The recommendations for developers and marketers are to manage prices competitively, choose a strategic location, and design the right promotional strategy to attract more consumers and increase the attractiveness of residenta housing in Johor Medan.

Q: What are the benefits of this study?

A: The benefits of this study are that it provides important insights into the factors that influence purchasing decisions in the housing market, and it helps developers and marketers to understand what encourages purchasing decisions in the housing market.

Q: What are the contributions of this study?

A: The contributions of this study are that it contributes to the existing body of knowledge on the factors that influence purchasing decisions in the housing market, and it provides a framework for developers and marketers to understand the factors that influence purchasing decisions in the housing market.

Q: What are the future implications of this study?

A: The future implications of this study are that it has the potential to inform policy and decision-making in the housing market, and it can be used as a basis for future research on the factors that influence purchasing decisions in the housing market.

Q: What are the limitations of generalizing the findings of this study?

A: The limitations of generalizing the findings of this study are that the sample size is relatively small, and the study only examines the housing market in Johor Medan, which may not be representative of other regions.

Q: What are the recommendations for future research?

A: The recommendations for future research are to examine the influence of other factors on purchasing decisions, examine the housing market in other regions, and examine the impact of demographic characteristics on purchasing decisions.

Q: What are the benefits of conducting further research on this topic?

A: The benefits of conducting further research on this topic are that it can provide a more comprehensive understanding of the factors that influence purchasing decisions in the housing market, and it can inform policy and decision-making in the housing market.

Q: What are the contributions of conducting further research on this topic?

A: The contributions of conducting further research on this topic are that it can contribute to the existing body of knowledge on the factors that influence purchasing decisions in the housing market, and it can provide a framework for developers and marketers to understand the factors that influence purchasing decisions in the housing market.