Fluctuations in Prices and Systems for Making Profit and Selling Airline Tickets at Travel Agents in Medan

Oct 13, 2025 by talynt.org 53 views

Fluctuations in Prices and Systems for Making Profit and Selling Airline Tickets at Travel Agents in Medan

Introduction

In the dynamic world of business, price fluctuations can occur at any time, posing significant challenges for companies operating in the market. The sale of airline tickets is no exception, with prices often changing rapidly in response to various factors such as demand, holiday seasons, and airline policies. Travel agents specializing in the sale of flight tickets, such as Travelinus, must navigate these fluctuations to ensure their profitability and competitiveness. This study aims to explore and analyze the impact of price fluctuations on the income of Travelinus agents and the systems they employ to make a profit in buying and selling airline tickets.

The Research Methodology

This study employs a descriptive qualitative approach, which involves exploring, collecting, and analyzing data to gain a deeper understanding of the research topic. The main informant in this study is Uun Lestari, the owner and manager of Travelinus. Data collection techniques used in this study include interviews, observation, and documentation. The data analysis model used in this study consists of four stages: data collection, data reduction, data presentation, and drawing conclusions.

The Impact of Price Fluctuations on Travelinus Agents

The analysis conducted in this study reveals that ticket price fluctuations have a significant impact on the income of Travelinus agents. To determine their profits, Travelinus agents apply a profit margin of 5-9% of the price of each ticket sold. In addition to this, they also receive a bonus every month if they successfully sell airplane tickets and meet the maximum target set by the company. This profit taking system provides flexibility in determining the selling price of tickets, but it also requires Travelinus to pay attention to operational costs and maximize marketing efforts.

Factors Influencing Flight Ticket Price Fluctuations

The price of flight tickets is influenced by various factors, including demand, holiday seasons, and airline policies. When demand is high, ticket prices tend to increase, while when demand is low, ticket prices can go down. This creates a challenge for travel agents, who must be able to adjust their sales and marketing strategies to anticipate price changes. In the context of Travelinus, this challenge can be overcome by conducting regular market analysis and understanding the price trends and behavior of consumers.

Strategies for Overcoming Price Fluctuations

To overcome the challenges posed by price fluctuations, Travelinus can employ various strategies, such as:

Conducting regular market analysis to understand price trends and consumer behavior
Formulating effective pricing strategies that take into account the demand and supply of tickets
Offering attractive promos or bundling packages that can attract the attention of prospective customers when the ticket price is high
Strengthening branding and customer service to attract more customers and increase sales volume

The Importance of Customer Loyalty

In addition to achieving sales targets, customer loyalty is also an important factor in determining the success of Travelinus. If the agent is able to provide satisfying services, customers will likely return to buy tickets in the future. Therefore, maintaining the quality of service becomes very important in maintaining competitiveness.

Conclusion

In conclusion, the fluctuation of airline ticket prices has a major effect on the income of Travelinus agents. With a clear profit making system and proper marketing strategies, this agent can continue to compete in the midst of market changes. Utilizing analytical data to understand price trends and consumer behavior will also help Travelinus in optimizing profits and achieving long-term business goals. Through this research, it is expected that other travel agents can gain insights and strategies that can be applied to improve performance in this competitive market.

Recommendations

Based on the findings of this study, the following recommendations are made:

Travelinus should continue to conduct regular market analysis to understand price trends and consumer behavior
Travelinus should formulate effective pricing strategies that take into account the demand and supply of tickets
Travelinus should strengthen branding and customer service to attract more customers and increase sales volume
Travelinus should maintain the quality of service to ensure customer loyalty and competitiveness.

Limitations of the Study

This study has several limitations, including:

The study is limited to a single travel agent, Travelinus, and may not be generalizable to other travel agents
The study relies on a single informant, Uun Lestari, and may not capture the perspectives of other stakeholders
The study is limited to a specific time period and may not capture changes in the market over time.

Future Research Directions

Future research directions include:

Conducting a comparative study of different travel agents to understand their pricing strategies and profit making systems
Investigating the impact of digital marketing on the sales of airline tickets
Examining the role of customer loyalty in determining the success of travel agents.
Q&A: Fluctuations in Prices and Systems for Making Profit and Selling Airline Tickets at Travel Agents in Medan

Q: What are the main factors that influence flight ticket price fluctuations?

A: The main factors that influence flight ticket price fluctuations are demand, holiday seasons, and airline policies. When demand is high, ticket prices tend to increase, while when demand is low, ticket prices can go down.

Q: How do travel agents like Travelinus adapt to price fluctuations?

A: Travel agents like Travelinus adapt to price fluctuations by conducting regular market analysis, formulating effective pricing strategies, and offering attractive promos or bundling packages that can attract the attention of prospective customers when the ticket price is high.

Q: What is the profit taking system employed by Travelinus?

A: The profit taking system employed by Travelinus involves applying a profit margin of 5-9% of the price of each ticket sold. In addition to this, they also receive a bonus every month if they successfully sell airplane tickets and meet the maximum target set by the company.

Q: Why is customer loyalty important for travel agents like Travelinus?

A: Customer loyalty is important for travel agents like Travelinus because it ensures that customers will return to buy tickets in the future. Maintaining the quality of service becomes very important in maintaining competitiveness.

Q: What are some strategies that travel agents like Travelinus can employ to overcome price fluctuations?

A: Some strategies that travel agents like Travelinus can employ to overcome price fluctuations include:

Conducting regular market analysis to understand price trends and consumer behavior
Formulating effective pricing strategies that take into account the demand and supply of tickets
Offering attractive promos or bundling packages that can attract the attention of prospective customers when the ticket price is high
Strengthening branding and customer service to attract more customers and increase sales volume

Q: How can travel agents like Travelinus use analytical data to understand price trends and consumer behavior?

A: Travel agents like Travelinus can use analytical data to understand price trends and consumer behavior by:

Collecting and analyzing data on ticket sales, customer demographics, and market trends
Using data visualization tools to identify patterns and trends in the data
Conducting market research to understand consumer behavior and preferences

Q: What are some limitations of this study?

A: Some limitations of this study include:

The study is limited to a single travel agent, Travelinus, and may not be generalizable to other travel agents
The study relies on a single informant, Uun Lestari, and may not capture the perspectives of other stakeholders
The study is limited to a specific time period and may not capture changes in the market over time.

Q: What are some future research directions for this study?

A: Some future research directions for this study include:

Conducting a comparative study of different travel agents to understand their pricing strategies and profit making systems
Investigating the impact of digital marketing on the sales of airline tickets
Examining the role of customer loyalty in determining the success of travel agents.

Q: What are some practical implications of this study for travel agents like Travelinus?

A: Some practical implications of this study for travel agents like Travelinus include:

The need to conduct regular market analysis to understand price trends and consumer behavior
The importance of formulating effective pricing strategies that take into account the demand and supply of tickets
The need to strengthen branding and customer service to attract more customers and increase sales volume.

Q: What are some theoretical implications of this study for the field of marketing?

A: Some theoretical implications of this study for the field of marketing include:

The importance of understanding price trends and consumer behavior in determining the success of marketing strategies
The need to consider the impact of price fluctuations on the sales of airline tickets
The importance of customer loyalty in determining the success of marketing strategies.