Implications for the Ho Teh Tiam Business

Oct 13, 2025 by talynt.org 0 views

Examining Consumer Satisfaction with Traditional Tea Drinks in Medan Petisah: Case Study of Ho Tea Tiam

In today's competitive market, understanding consumer satisfaction is crucial for businesses to maintain a loyal customer base. This study aims to reveal the level of customer satisfaction in buying traditional tea drinks and what attributes are most important according to them. The study was conducted at the Ho Teh Tiam Shop, Medan Petisah District, from July to October 2021. The data analysis method used was the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA).

Demographics of Consumers

The results showed that consumers who buy traditional tea are dominated by men aged 31-40 years, are entrepreneurial professionals, and have an income of Rp. 1,000,000-3,000,000. This demographic information is essential for businesses to understand their target market and tailor their marketing strategies accordingly.

Level of Consumer Satisfaction

The percentage of satisfaction reaches 91.02%, which means consumers are in a very satisfied category. This is a significant finding, as it indicates that Ho Teh Tiam is doing something right in terms of meeting the needs and expectations of its customers.

Factors that Influence Consumer Satisfaction

This study reveals that taste is a dominant factor that encourages customer satisfaction. This indicates that consumers are very concerned about the quality of traditional tea drinks. In addition, other factors that also need to be considered are:

Price

Although the price is a consideration, this research shows that consumers tend to prioritize good taste than low prices. This suggests that Ho Teh Tiam should focus on maintaining and improving the quality of its products rather than compromising on price.

Service

Friendly and fast service is also an important factor for consumers. This highlights the need for Ho Teh Tiam to improve its service standards to provide a positive experience for its customers.

Atmosphere

The atmosphere of a comfortable and clean shop can improve consumer experience. This suggests that Ho Teh Tiam should maintain a clean and comfortable store atmosphere to increase consumer satisfaction.

Implications for the Ho Teh Tiam Business

The results of this study have important implications for Ho Teh Tiam in improving their business strategies.

Promoting the Taste

Ho tea tiam needs to continue to maintain and improve the quality of the taste of traditional tea drinks to remain in demand by consumers. This suggests that Ho Teh Tiam should focus on maintaining and improving the quality of its products.

Improving Services

Friendly and professional services need to be improved to provide positive experience for consumers. This highlights the need for Ho Teh Tiam to improve its service standards.

Paying Attention to the Atmosphere

Maintaining the cleanliness and comfort of the store atmosphere can increase consumer satisfaction. This suggests that Ho Teh Tiam should maintain a clean and comfortable store atmosphere.

Conclusion

This study shows that consumers in Medan Petisah District are very satisfied with traditional tea drinks sold in Ho Tea Tiam. A good taste is the main factor that determines customer satisfaction. Ho Teh Tiam can take advantage of the results of this study to improve its business strategy and maintain customer satisfaction in the future.

Resource

Customer Satisfaction Index (CSI)

A method of measurement of customer satisfaction used to assess the level of customer satisfaction with a product or service.

Importance Performance Analysis (IPA)

A management tool used to identify which product or service attributes are most important for customers and which have the best performance.

Additional Tips

Running a Regular Survey

Survey regularly can help Ho Teh Tiam to monitor the level of customer satisfaction and get feedback about what can be improved.

Building a Strong Relationship with Customers

Giving prizes or loyalty programs can help build strong relationships with customers and increase retention.

Adjusting the Marketing Strategy

Ho tea tiam can use the results of this study to adjust the marketing strategy to be more effective.

By understanding the needs and preferences of consumers, Ho Teh Tiam can continue to improve the quality of its products and services, so as to maintain and increase customer satisfaction in the future.

Q&A: Understanding Consumer Satisfaction in Traditional Tea Drinks

In our previous article, we discussed the level of consumer satisfaction in buying traditional tea drinks in Medan Petisah District, specifically at Ho Teh Tiam. Here are some frequently asked questions (FAQs) and answers to help you better understand the topic.

Q1: What is the level of consumer satisfaction in buying traditional tea drinks in Medan Petisah District?

A1: The level of consumer satisfaction in buying traditional tea drinks in Medan Petisah District is 91.02%, which means consumers are in a very satisfied category.

Q2: What are the demographics of consumers who buy traditional tea drinks in Medan Petisah District?

A2: The demographics of consumers who buy traditional tea drinks in Medan Petisah District are men aged 31-40 years, entrepreneurial professionals, and have an income of Rp. 1,000,000-3,000,000.

Q3: What are the factors that influence consumer satisfaction in buying traditional tea drinks in Medan Petisah District?

A3: The factors that influence consumer satisfaction in buying traditional tea drinks in Medan Petisah District are taste, price, service, and atmosphere.

Q4: Why is taste the most important factor in consumer satisfaction in buying traditional tea drinks in Medan Petisah District?

A4: Taste is the most important factor in consumer satisfaction in buying traditional tea drinks in Medan Petisah District because consumers are very concerned about the quality of traditional tea drinks.

Q5: How can Ho Teh Tiam improve its business strategy based on the results of this study?

A5: Ho Teh Tiam can improve its business strategy by promoting the taste of its traditional tea drinks, improving its services, and paying attention to the atmosphere of its store.

Q6: What are some additional tips for Ho Teh Tiam to maintain and increase customer satisfaction in the future?

A6: Some additional tips for Ho Teh Tiam to maintain and increase customer satisfaction in the future are to run a regular survey, build a strong relationship with customers, and adjust its marketing strategy.

Q7: Why is it important for Ho Teh Tiam to understand the needs and preferences of its customers?

A7: It is important for Ho Teh Tiam to understand the needs and preferences of its customers because it can help the company to maintain and increase customer satisfaction in the future.

Q8: How can Ho Teh Tiam use the results of this study to improve its products and services?

A8: Ho Teh Tiam can use the results of this study to improve its products and services by focusing on maintaining and improving the quality of its traditional tea drinks, improving its services, and paying attention to the atmosphere of its store.

Conclusion

Understanding consumer satisfaction is crucial for businesses to maintain a loyal customer base. By understanding the needs and preferences of its customers, Ho Teh Tiam can continue to improve the quality of its products and services, so as to maintain and increase customer satisfaction in the future.

Resource

Customer Satisfaction Index (CSI)
Importance Performance Analysis (IPA)
Regular survey
Building a strong relationship with customers
Adjusting the marketing strategy

By following these tips and understanding the needs and preferences of its customers, Ho Teh Tiam can continue to thrive in the competitive market of traditional tea drinks in Medan Petisah District.