Information and Website Content Architecture Analysis

Oct 13, 2025 by talynt.org 138 views

Introduction

In today's digital age, a government's website is not just a source of information, but also a bridge of communication between the government and the community. The West Aceh Regency Government website, Acehbaratkab.go.id, is a prime example of this. With a population of 261,943 people, the website plays a crucial role in shaping the public's perception of the government. This study aims to analyze the impact of public relations activities through the website on the formation of the image of the West Aceh Regency Government.

Methodology

This study involved 100 respondents taken from a website visitor population. A questionnaire was used to collect data, and correlation analysis was conducted using the Spearman formula to analyze the relationship between public relations activities and government image.

Information and Website Content Architecture Analysis

The results of the study showed that the information architecture of the West Aceh Regency Government website was well-designed, making it easy for visitors to access the information they need. However, the website content received a low score, indicating that the information presented may be less relevant or not up-to-date. This can lead to a decline in public trust in the government.

The Importance of Information Architecture

A well-designed information architecture is crucial for a government website. It ensures that visitors can easily find the information they need, which in turn builds trust and credibility in the government. On the other hand, a poorly designed information architecture can lead to frustration and a negative perception of the government.

The Impact of Website Content on Public Trust

Website content is a critical aspect of a government website. It provides visitors with information about the government's policies, programs, and services. However, if the content is not up-to-date or relevant, it can lead to a decline in public trust. This is because visitors may perceive the government as being out of touch with their needs and concerns.

Website Governance and Design

The study also analyzed the website governance and design aspects of the West Aceh Regency Government website. The results showed that website governance was inadequate, which can lead to a decline in the quality and accuracy of information on the website. On the other hand, the website design received a good assessment, reflecting the government's efforts in creating an attractive and functional interface.

The Importance of Website Governance

Good website governance is essential for ensuring that all information on the website is accurate and up-to-date. It involves regular updates, maintenance, and monitoring of the website to ensure that it meets the needs of visitors. Without good website governance, the website can become outdated and irrelevant, leading to a decline in public trust.

The Impact of Website Design on Public Perception

Website design can have a significant impact on public perception of the government. A well-designed website can create a positive impression in the eyes of visitors, while a poorly designed website can lead to a negative perception. This is because visitors may perceive the government as being unprofessional or uncaring.

Citra Government of West Aceh Regency

The study also analyzed the image of the West Aceh Regency Government, which was measured by various aspects such as personality, reputation, values, and corporate identity. The results showed that the average government's image was quite good, indicating that the community has a positive view of the government.

The Importance of Government Image

A government's image is critical in shaping public perception and trust. It involves various aspects such as personality, reputation, values, and corporate identity. A positive government image can lead to increased public trust and support, while a negative image can lead to a decline in public trust and support.

Relationship between Public Relations Activities and Government Image

Correlation analysis conducted using the Spearman formula showed a significant relationship between public relations activities through the website and government image. This means that if public relations activities through the website are improved, the government's image will also increase. Conversely, if there is a decline in public relations activities, the government's image will also be affected.

The Importance of Public Relations Activities

Public relations activities through the website are critical in shaping public perception and trust. It involves various aspects such as information architecture, content, governance, and design. A well-designed public relations strategy can lead to increased public trust and support, while a poorly designed strategy can lead to a decline in public trust and support.

Conclusion

Public Relations activities through the website have an important role in the formation of the image of the West Aceh Regency Government. Although there are several aspects that need to be improved, especially in website content and governance, good results from information and design architecture show that there is great potential to improve the relationship between the government and the community. By focusing efforts on the necessary improvements, the government can be more effective in conveying information, building trust, and strengthening their image in the public eyes.

Recommendations

Based on the findings of this study, the following recommendations are made:

Improve website content by ensuring that it is up-to-date and relevant to the needs of visitors.
Enhance website governance by regular updates, maintenance, and monitoring of the website.
Focus on improving public relations activities through the website by ensuring that information architecture, content, governance, and design are well-designed and effective.
Conduct regular surveys and feedback sessions to ensure that the website meets the needs of visitors and to identify areas for improvement.

By implementing these recommendations, the West Aceh Regency Government can improve the quality of communication and transparency through their website, which in turn can strengthen their public image in the eyes of the community.

Q: What is the purpose of this study?

A: The purpose of this study is to analyze the impact of public relations activities through the website on the formation of the image of the West Aceh Regency Government.

Q: What are the key findings of this study?

A: The key findings of this study include:

The information architecture of the West Aceh Regency Government website is well-designed, making it easy for visitors to access the information they need.
The website content received a low score, indicating that the information presented may be less relevant or not up-to-date.
The website governance is inadequate, which can lead to a decline in the quality and accuracy of information on the website.
The website design received a good assessment, reflecting the government's efforts in creating an attractive and functional interface.
There is a significant relationship between public relations activities through the website and government image.

Q: What are the implications of this study?

A: The implications of this study are:

Public relations activities through the website have an important role in the formation of the image of the West Aceh Regency Government.
Improving website content, governance, and design can lead to increased public trust and support.
Conducting regular surveys and feedback sessions can help identify areas for improvement and ensure that the website meets the needs of visitors.

Q: What are the limitations of this study?

A: The limitations of this study include:

The study only analyzed the West Aceh Regency Government website and may not be generalizable to other government websites.
The study only used a questionnaire and correlation analysis, which may not capture the full complexity of the relationship between public relations activities and government image.

Q: What are the recommendations of this study?

A: The recommendations of this study include:

Improve website content by ensuring that it is up-to-date and relevant to the needs of visitors.
Enhance website governance by regular updates, maintenance, and monitoring of the website.
Focus on improving public relations activities through the website by ensuring that information architecture, content, governance, and design are well-designed and effective.
Conduct regular surveys and feedback sessions to ensure that the website meets the needs of visitors and to identify areas for improvement.

Q: What are the future directions of this study?

A: The future directions of this study include:

Conducting a more comprehensive analysis of the relationship between public relations activities and government image.
Analyzing the impact of public relations activities on other aspects of government image, such as personality, reputation, values, and corporate identity.
Conducting a comparative study of the West Aceh Regency Government website with other government websites to identify best practices and areas for improvement.

Q: What are the practical implications of this study?

A: The practical implications of this study are:

Public relations practitioners and government officials can use the findings of this study to improve their public relations activities through the website.
Government officials can use the recommendations of this study to improve the quality of communication and transparency through their website.
Public relations practitioners and government officials can use the study's findings to develop more effective public relations strategies that take into account the complexities of the relationship between public relations activities and government image.

Q: What are the theoretical implications of this study?

A: The theoretical implications of this study are:

The study provides a new perspective on the relationship between public relations activities and government image.
The study highlights the importance of website content, governance, and design in shaping public perception and trust.
The study contributes to the development of a more comprehensive understanding of the role of public relations in shaping government image.