Innovation in sales strategy

Oct 13, 2025 by talynt.org 31 views

The Influence of Socioeconomic Factors on the Income of Seafood Traders: A Case Study of Percut Pantai Village

Introduction

Percut Pantai Village, located in Percut Sei Tuan District, Deli Serdang Regency, is a strategic fish auction center that plays a crucial role in the marine trade industry. The village serves as a dual-function hub, where sea products are sold and floating restaurants operate. This study aims to explore the fish auction activities, understand the income of marine products, and analyze the influence of socioeconomic factors on the income of traders in this region.

Background

The marine trade industry is a significant contributor to the local economy, and Percut Pantai Village is a key player in this sector. The village's strategic location and dual-function hub make it an attractive destination for seafood traders. However, the industry faces various challenges, including the lack of visitors on weekdays and problems with fish that are easily rotten. These obstacles hinder the traders' ability to maximize their income and maintain their welfare.

Methodology

This study employed a direct interview with traders through questionnaires and secondary data collection from related agencies. A simple random sampling method was used to select a total of 30 seafood traders as the sample size. The data collected was analyzed descriptively to understand the pattern of fish auction and obstacles faced by traders. Additionally, multiple linear regression analysis was used to analyze the effect of socioeconomic factors on the income of traders.

Results

The results of this study showed that fish auction activities in TPI (fish auction place) began from morning to evening. The average income of traders was found to be Rp 5,238,212, which is significantly higher than the district minimum wage of Rp 2,015,000. This indicates that traders' net income is more than merely meeting basic needs.

The statistical analysis revealed that the F table was 3.655, which is smaller than 2,621. This means that the alternative hypotheses (H1) were accepted, indicating that socioeconomic factors significantly affected the income of seafood traders. Furthermore, the R-Square test results showed that these factors contribute 43.2% to the dependent variable, namely the merchant's income.

Discussion

The findings of this study provide valuable insights into the dynamics of marine traders' income in Percut Pantai Village. The results suggest that socioeconomic factors play a significant role in determining the success of seafood traders. The study identified several obstacles faced by traders, including the lack of visitors on weekdays and problems with fish that are easily rotten. These challenges hinder the traders' ability to maximize their income and maintain their welfare.

Conclusion

This study contributes to the understanding of the marine trade industry and the socioeconomic factors that influence the income of seafood traders. The findings of this study have important implications for policymakers, traders, and other stakeholders in the industry. By understanding and overcoming existing obstacles, it is hoped that the income of traders can increase, and their welfare can be well maintained.

Recommendations

Based on the findings of this study, several recommendations can be made:

Innovation in sales strategy: Traders should innovate their sales strategy to attract more visitors, especially on weekdays.
Improvement in fish processing: Traders should improve their fish processing techniques to reduce the problem of fish that are easily rotten.
Capacity building: Traders should receive training and capacity building to enhance their skills and knowledge in the marine trade industry.
Policy support: Policymakers should provide support to the marine trade industry, including infrastructure development and market access.

Limitations

This study has several limitations, including:

Sample size: The sample size of 30 traders may not be representative of the entire population of seafood traders in Percut Pantai Village.
Data collection: The data collection method used in this study may not be comprehensive, and some traders may not have provided accurate information.
Analysis: The analysis used in this study may not be robust, and other analysis methods may be used to confirm the findings.

Future Research Directions

This study provides a foundation for future research in the marine trade industry. Future studies can explore the following research directions:

In-depth analysis of socioeconomic factors: Future studies can conduct an in-depth analysis of socioeconomic factors that influence the income of seafood traders.
Comparison with other regions: Future studies can compare the findings of this study with other regions to identify best practices and areas for improvement.
Policy implications: Future studies can explore the policy implications of the findings of this study and provide recommendations for policymakers.
Q&A: The Influence of Socioeconomic Factors on the Income of Seafood Traders

Q: What is the significance of Percut Pantai Village in the marine trade industry?

A: Percut Pantai Village is a strategic fish auction center that plays a crucial role in the marine trade industry. The village serves as a dual-function hub, where sea products are sold and floating restaurants operate.

Q: What are the main challenges faced by seafood traders in Percut Pantai Village?

A: The main challenges faced by seafood traders in Percut Pantai Village include the lack of visitors on weekdays and problems with fish that are easily rotten. These obstacles hinder the traders' ability to maximize their income and maintain their welfare.

Q: What is the average income of seafood traders in Percut Pantai Village?

A: The average income of seafood traders in Percut Pantai Village is Rp 5,238,212, which is significantly higher than the district minimum wage of Rp 2,015,000.

Q: How do socioeconomic factors affect the income of seafood traders?

A: The study found that socioeconomic factors, such as age, formal education, experience, number of family dependents, and capital, significantly affect the income of seafood traders. The R-Square test results showed that these factors contribute 43.2% to the dependent variable, namely the merchant's income.

Q: What are the implications of the study's findings for policymakers and traders?

A: The study's findings have important implications for policymakers and traders. Policymakers should provide support to the marine trade industry, including infrastructure development and market access. Traders should innovate their sales strategy to attract more visitors, especially on weekdays, and improve their fish processing techniques to reduce the problem of fish that are easily rotten.

Q: What are the limitations of the study?

A: The study has several limitations, including a sample size of 30 traders, which may not be representative of the entire population of seafood traders in Percut Pantai Village. The data collection method used in the study may not be comprehensive, and some traders may not have provided accurate information.

Q: What are the future research directions for this study?

A: Future studies can explore the following research directions:

In-depth analysis of socioeconomic factors: Future studies can conduct an in-depth analysis of socioeconomic factors that influence the income of seafood traders.
Comparison with other regions: Future studies can compare the findings of this study with other regions to identify best practices and areas for improvement.
Policy implications: Future studies can explore the policy implications of the findings of this study and provide recommendations for policymakers.

Q: What are the recommendations for traders and policymakers based on the study's findings?

A: Based on the study's findings, the following recommendations can be made:

Innovation in sales strategy: Traders should innovate their sales strategy to attract more visitors, especially on weekdays.
Improvement in fish processing: Traders should improve their fish processing techniques to reduce the problem of fish that are easily rotten.
Capacity building: Traders should receive training and capacity building to enhance their skills and knowledge in the marine trade industry.
Policy support: Policymakers should provide support to the marine trade industry, including infrastructure development and market access.

Q: What are the potential benefits of this study for the marine trade industry?

A: The study has the potential to benefit the marine trade industry by providing insights into the socioeconomic factors that influence the income of seafood traders. The study's findings can inform policy decisions and provide recommendations for traders and policymakers to improve the industry's performance.