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Oct 13, 2025 by talynt.org 2 views

Starting a Take-Away Business in India: A Case Study of Bobby's Chicken Biryani Venture

In the vibrant city of India, the food industry is booming, with a wide range of cuisines and flavors to cater to diverse tastes. For entrepreneurs like Bobby, who are passionate about food and business, starting a take-away business can be a lucrative venture. In this article, we will explore the feasibility of Bobby's chicken biryani take-away business, analyzing the costs, pricing, and potential profits.

Bobby's chicken biryani take-away business aims to serve a popular Indian dish to customers in the local area. The business will operate from a small kitchen, where Bobby will prepare the chicken biryani in bulk and store it in a refrigerated environment. The ingredients will be sourced from local suppliers, and the business will operate on a cash-based model.

To determine the feasibility of Bobby's business, we need to analyze the costs involved in setting up and running the take-away business. The costs can be categorized into fixed and variable costs.

Fixed Costs

Rent for the kitchen space: Rs 10,000 per month
Equipment and furniture: Rs 50,000 (one-time investment)
Refrigeration and storage: Rs 20,000 (one-time investment)
Marketing and advertising: Rs 10,000 per month
Total fixed costs: Rs 90,000 per month

Variable Costs

Ingredients (chicken, rice, spices, etc.): Rs 30 per plate
Labor costs (Bobby's salary): Rs 20 per hour
Packaging and delivery: Rs 5 per plate
Total variable costs: Rs 55 per plate

Bobby intends to sell a plate of chicken biryani for Rs 80. This price includes the cost of ingredients, labor, and packaging. To determine the pricing strategy, we need to analyze the competition and target market.

Competitor Analysis

Local restaurants: Rs 100-150 per plate
Street food vendors: Rs 50-70 per plate
Online food delivery platforms: Rs 80-120 per plate

Target Market

Local residents: students, working professionals, and families
Office-goers: looking for a quick and affordable meal
Tourists: interested in trying local cuisine

To determine the break-even point, we need to calculate the total revenue required to cover the fixed and variable costs.

Total fixed costs: Rs 90,000 per month
Total variable costs: Rs 55 per plate
Selling price: Rs 80 per plate
Number of plates sold per month: 2,250 (Rs 90,000 / Rs 40 per plate)
Break-even point: 2,250 plates per month

Starting a take-away business in India can be a lucrative venture, but it requires careful planning and execution. Bobby's chicken biryani take-away business has the potential to succeed, but it is essential to monitor the costs, pricing, and competition to ensure profitability. By analyzing the costs, pricing strategy, and target market, Bobby can make informed decisions to grow his business and achieve success.

Conduct market research to understand the competition and target market
Analyze the costs and pricing strategy to ensure profitability
Develop a marketing plan to attract customers and promote the business
Monitor the business performance regularly to make adjustments as needed

The food industry in India is growing rapidly, and the demand for take-away services is increasing. Bobby's chicken biryani take-away business has the potential to expand and grow, with opportunities to:

Increase the menu offerings to cater to diverse tastes
Expand the business to other locations
Develop a strong online presence through social media and online ordering platforms
Partner with local suppliers to source high-quality ingredients

By following these recommendations and analyzing the business performance regularly, Bobby can ensure the success of his chicken biryani take-away business and achieve his goals.
Frequently Asked Questions (FAQs) about Starting a Take-Away Business in India

Starting a take-away business in India can be a challenging but rewarding venture. As Bobby's chicken biryani take-away business demonstrates, with careful planning and execution, it is possible to succeed in this industry. However, there are many questions that entrepreneurs like Bobby may have when starting a take-away business. In this article, we will answer some of the most frequently asked questions about starting a take-away business in India.

A: When starting a take-away business in India, there are several key factors to consider, including:

Market research: Understand the competition, target market, and demand for take-away services in your area.
Business planning: Develop a comprehensive business plan that outlines your goals, strategies, and financial projections.
Licenses and permits: Obtain the necessary licenses and permits to operate a food business in your state.
Equipment and supplies: Invest in high-quality equipment and supplies to ensure food safety and quality.
Marketing and advertising: Develop a marketing plan to attract customers and promote your business.

A: Some of the most common mistakes made by entrepreneurs when starting a take-away business in India include:

Insufficient market research: Failing to understand the competition and target market can lead to poor business decisions.
Inadequate business planning: A comprehensive business plan is essential to ensure the success of your business.
Poor food safety and quality: Failing to maintain high standards of food safety and quality can lead to customer complaints and reputational damage.
Inadequate marketing and advertising: Failing to promote your business effectively can lead to low sales and revenue.

A: Starting a take-away business in India can offer several benefits, including:

Low startup costs: Compared to other types of businesses, starting a take-away business can be relatively low-cost.
Flexibility: Take-away businesses can operate from a small kitchen or food cart, making them a flexible option for entrepreneurs.
High demand: The demand for take-away services is high in India, particularly in urban areas.
Opportunities for growth: With careful planning and execution, take-away businesses can expand and grow, offering opportunities for entrepreneurs to increase their revenue and profits.

A: Some of the most popular types of take-away businesses in India include:

Street food vendors: Selling popular street foods such as chaat, kebabs, and rolls.
Food carts: Operating from a food cart, selling a variety of snacks and meals.
Take-away restaurants: Offering a range of cuisines, including Indian, Chinese, and Italian.
Online food delivery platforms: Partnering with online food delivery platforms to offer customers a convenient and hassle-free experience.

A: To ensure the success of your take-away business in India, follow these tips:

Conduct thorough market research: Understand the competition, target market, and demand for take-away services in your area.
Develop a comprehensive business plan: Outline your goals, strategies, and financial projections.
Invest in high-quality equipment and supplies: Ensure food safety and quality.
Promote your business effectively: Develop a marketing plan to attract customers and promote your business.
Monitor your business performance regularly: Make adjustments as needed to ensure the success of your business.

Starting a take-away business in India can be a challenging but rewarding venture. By understanding the key factors to consider, avoiding common mistakes, and following best practices, entrepreneurs can increase their chances of success. Remember to conduct thorough market research, develop a comprehensive business plan, invest in high-quality equipment and supplies, promote your business effectively, and monitor your business performance regularly. With careful planning and execution, your take-away business can thrive in the competitive Indian market.