Investors should be aware of their psychological biases

Oct 13, 2025 by talynt.org 79 views

Analysis of Financial Behavior on Gold Investment Decisions at the Mandiri Syariah Bank Medan Kampung Baru Branch

Introduction

Gold investment, particularly in the form of precious metals, has become a popular choice for individuals seeking a safe and easy investment option. Unlike other investment instruments, gold investment offers a smaller risk and good returns, making it an attractive choice for beginners in the investment world. In this context, Bank Syariah Mandiri (BSM) offers gold installment products designed to meet the high public interest in gold ownership. Through this product, BSM provides a safe, easy, and affordable way for people to invest in gold.

The purpose of this study is to analyze the financial behavior of gold investment decisions at the Mandiri Syariah Bank Medan Kampung Baru Branch. Specifically, this study proposes a hypothesis that psychological and demographic factors have a positive and significant effect on gold investment decisions. Psychological factors studied include overconfidence, data mining, emotions, mental accounting, and familiarity, while demographic factors considered include gender, age, income level, education, and lifestyle.

Gold Psychological and Investment Factors

Psychological factors play a significant role in investment decision making. For instance, overconfidence often leads investors to underestimate the risks involved in investment, resulting in unwise decisions. Data mining is another issue where investors seek information that only supports their views, ignoring conflicting data. Furthermore, emotions can influence investment decisions, where decisions taken based on feelings can lead to unfavorable results.

Mental Accounting and Familiarity

Mental accounting refers to an individual's way of dividing their money into certain categories, which can affect the way they invest. For example, a person might consider the money they get from gold investment as a "special money" that should not be used for other purposes. On the other hand, familiarity highlights how the level of comfort of a person with gold as an investment instrument can influence their decision to invest.

Demographic Factors

Demographic factors such as gender, age, revenue level, and education also influence investment decisions. For instance, research shows that men tend to be more aggressive in investing than women, while older individuals may prefer safer investment instruments. The level of income also plays an important role; individuals with higher income may be more capable of investing in greater amounts.

The Impact of Demographic Factors on Investment Decisions

Gender: Men tend to be more aggressive in investing than women, while women may be more cautious.
Age: Older individuals may prefer safer investment instruments, while younger individuals may be more willing to take risks.
Revenue level: Individuals with higher income may be more capable of investing in greater amounts.
Education: Education level can influence investment decisions, with more educated individuals being more likely to make informed investment decisions.

Conclusion

In conclusion, financial behavior analysis of gold investment decisions at the Mandiri Syariah Bank Medan Kampung Baru Branch shows that both psychological and demographic factors play an important role. With an R-Square of 0.651, this study highlights the importance of understanding these two factors in making wise investment decisions. In the future, there needs to be further research to explore other variables that can influence investment decisions and provide deeper insights for investors who want to invest in gold.

Recommendations

Based on the findings of this study, the following recommendations are made:

Investors should be aware of their psychological biases: Investors should be aware of their psychological biases, such as overconfidence and data mining, and take steps to mitigate these biases.
Investors should consider demographic factors: Investors should consider demographic factors, such as age, income level, and education, when making investment decisions.
Further research is needed: Further research is needed to explore other variables that can influence investment decisions and provide deeper insights for investors who want to invest in gold.

Limitations of the Study

This study has several limitations, including:

Sample size: The sample size of this study is relatively small, which may limit the generalizability of the findings.
Data collection method: The data collection method used in this study is based on self-reported data, which may be subject to biases and errors.
Variables considered: This study only considers a limited number of variables, which may not capture the full range of factors that influence investment decisions.

Future Research Directions

Future research should aim to:

Explore other variables that influence investment decisions: Future research should aim to explore other variables that can influence investment decisions, such as social and cultural factors.
Use more robust data collection methods: Future research should aim to use more robust data collection methods, such as surveys and experiments, to collect data.
Increase the sample size: Future research should aim to increase the sample size to improve the generalizability of the findings.

References

[1] Bank Syariah Mandiri. (2022). Gold Installment Products.
[2] Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263-292.
[3] Luce, R. D. (1959). Individual choice behavior: A theoretical analysis. Wiley.
[4] Mandiri Syariah Bank. (2022). Gold Investment Products.
[5] Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. Science, 185(4157), 1124-1131.
Q&A: Financial Behavior on Gold Investment Decisions at the Mandiri Syariah Bank Medan Kampung Baru Branch

Introduction

In our previous article, we discussed the analysis of financial behavior on gold investment decisions at the Mandiri Syariah Bank Medan Kampung Baru Branch. In this article, we will answer some of the most frequently asked questions related to this topic.

Q1: What are the psychological factors that influence gold investment decisions?

A1: The psychological factors that influence gold investment decisions include overconfidence, data mining, emotions, mental accounting, and familiarity. Overconfidence can lead investors to underestimate the risks involved in investment, while data mining can lead investors to seek information that only supports their views. Emotions can also influence investment decisions, where decisions taken based on feelings can lead to unfavorable results.

Q2: How do demographic factors influence gold investment decisions?

A2: Demographic factors such as gender, age, revenue level, and education also influence gold investment decisions. For instance, research shows that men tend to be more aggressive in investing than women, while older individuals may prefer safer investment instruments. The level of income also plays an important role; individuals with higher income may be more capable of investing in greater amounts.

Q3: What is the role of mental accounting in gold investment decisions?

A3: Mental accounting refers to an individual's way of dividing their money into certain categories, which can affect the way they invest. For example, a person might consider the money they get from gold investment as a "special money" that should not be used for other purposes.

Q4: How does familiarity influence gold investment decisions?

A4: Familiarity highlights how the level of comfort of a person with gold as an investment instrument can influence their decision to invest. If an individual is familiar with gold as an investment instrument, they may be more likely to invest in it.

Q5: What are the limitations of this study?

A5: This study has several limitations, including a relatively small sample size, a self-reported data collection method, and a limited number of variables considered.

Q6: What are the recommendations for investors based on this study?

A6: Based on the findings of this study, investors should be aware of their psychological biases, such as overconfidence and data mining, and take steps to mitigate these biases. Investors should also consider demographic factors, such as age, income level, and education, when making investment decisions.

Q7: What are the future research directions based on this study?

A7: Future research should aim to explore other variables that can influence investment decisions, such as social and cultural factors. Future research should also aim to use more robust data collection methods, such as surveys and experiments, to collect data.

Q8: What are the implications of this study for policymakers?

A8: The findings of this study have implications for policymakers who aim to promote financial inclusion and stability. Policymakers should consider the psychological and demographic factors that influence investment decisions when designing policies to promote financial inclusion.

Q9: What are the implications of this study for financial institutions?

A9: The findings of this study have implications for financial institutions that offer gold investment products. Financial institutions should consider the psychological and demographic factors that influence investment decisions when designing their products and services.

Q10: What are the implications of this study for investors?

A10: The findings of this study have implications for investors who aim to make informed investment decisions. Investors should be aware of their psychological biases and demographic factors that influence their investment decisions.

Conclusion

In conclusion, this Q&A article provides answers to some of the most frequently asked questions related to the analysis of financial behavior on gold investment decisions at the Mandiri Syariah Bank Medan Kampung Baru Branch. The findings of this study have implications for policymakers, financial institutions, and investors who aim to promote financial inclusion and stability.

References

[1] Bank Syariah Mandiri. (2022). Gold Installment Products.
[2] Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263-292.
[3] Luce, R. D. (1959). Individual choice behavior: A theoretical analysis. Wiley.
[4] Mandiri Syariah Bank. (2022). Gold Investment Products.
[5] Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. Science, 185(4157), 1124-1131.