Lack of product diversification

Oct 13, 2025 by talynt.org 96 views

Increasing Competitiveness in the Cherry Pink Hotel KH Wahid Hasyim Medan: A SWOT Analysis

The hospitality industry in Medan is highly competitive, with numerous hotels vying for a share of the market. In this context, the Cherry Pink Hotel KH Wahid Hasyim Medan must continually adapt and innovate to remain competitive. This study examines the SWOT analysis strategy as a step to improve the competitiveness of the Cherry Pink Hotel in Medan. The proposed hypothesis is that the SWOT analysis strategy can be an effective solution in increasing the competitiveness of the Cherry Pink Hotel.

Background of the Study

The hospitality industry in Medan is a rapidly growing sector, with an increasing number of tourists visiting the city each year. The Cherry Pink Hotel KH Wahid Hasyim Medan is one of the many hotels in the city, and it must continually adapt to remain competitive. The hotel's management must identify its strengths, weaknesses, opportunities, and threats in order to develop effective strategies to increase competitiveness.

Methodology

This study uses a descriptive approach by collecting data to test hypotheses and answer research questions through questionnaires. The triangulation method is applied to strengthen data. The research population is the Cherry Pink Hotel, and the data used is primary and secondary data. Data collection techniques are carried out through interviews and observations. The analysis method applied is qualitative descriptive analysis.

Results

The results of this study show that the Cherry Pink Hotel has not optimally utilized the opportunities that exist. The marketing strategy implemented is also not fully effective. Therefore, hotels need to implement the right strategy to optimize competitiveness through effective hotel management.

Analysis of SWOT Hotel Cherry Pink

The following is an analysis of the SWOT Hotel Cherry Pink that needs attention:

Strengths (Strengths)

Strategic location: Cherry Pink Hotel is located in an easily accessible location and close to the center of Medan.
Complete facilities: Hotel provides adequate facilities to meet the needs of guests, such as comfortable rooms, restaurants, and meeting rooms.
Friendly service: Hotel staff are known to be friendly and professional in serving guests.

Weaknesses (Weaknesses)

Lack of promotion: Hotels are less aggressive in promoting themselves, both in print media, social media, and through loyalty programs.
Modern Facilities: Some hotel facilities such as interiors and technology need to be updated to compete with other modern hotels.
Lack of product diversification: Hotels need to develop new products and services to attract tourists and meet diverse market needs.

Opportunities (Opportunities)

Increasing the number of tourists: Medan is an increasingly popular tourist destination, so that the hotel market potential increases.
Digital Marketing Trends: Hotels can use digital platforms to increase visibility and reach broader target markets.
Cooperation with travel agents: Establishing cooperation with travel agents can increase the number of hotel guests.

Threats (Threats)

Right competition: The hospitality industry in Medan is very competitive, with many new hotels that appear.
Economic fluctuations: Unstable economic conditions can affect the number of tourists and hotel occupancy rates.
Changes in tourist trends: The needs and desires of tourists are changing, hotels need to adapt to meet the latest trends.

Solution to Increase Competitiveness

To increase competitiveness, the Cherry Pink Hotel can implement the following strategies:

Improving marketing strategies: Conducting more aggressive promotions through online and offline media, building brand awareness, and developing loyalty programs to attract guests.
Updating facilities: Improving the quality and modernization of facilities, such as interiors, technology, and services, to provide a better stay experience.
Add New Services and Products: Diversification of products and services to meet diverse market needs, such as tour packages, spa services, and sports facilities.
Utilizing technology: Utilizing digital platforms for hotel marketing, reservation, and management.
Cooperation with travel agents: Strategic cooperation with travel agents to increase the number of guests.

By implementing the right strategy and maximizing their strengths, the Cherry Pink Hotel can take advantage of existing opportunities, overcome threats, and increase competitiveness in the Medan hospitality market.

Conclusion

In conclusion, the SWOT analysis strategy can be an effective solution in increasing the competitiveness of the Cherry Pink Hotel in Medan. The hotel's management must identify its strengths, weaknesses, opportunities, and threats in order to develop effective strategies to increase competitiveness. By implementing the right strategy and maximizing their strengths, the Cherry Pink Hotel can take advantage of existing opportunities, overcome threats, and increase competitiveness in the Medan hospitality market.

Recommendations

Based on the findings of this study, the following recommendations are made:

The Cherry Pink Hotel should improve its marketing strategies to increase visibility and reach broader target markets.
The hotel should update its facilities to provide a better stay experience for guests.
The hotel should diversify its products and services to meet diverse market needs.
The hotel should utilize digital platforms for hotel marketing, reservation, and management.
The hotel should establish strategic cooperation with travel agents to increase the number of guests.

By implementing these recommendations, the Cherry Pink Hotel can increase its competitiveness in the Medan hospitality market and remain a leading hotel in the city.
Frequently Asked Questions (FAQs) about Increasing Competitiveness in the Cherry Pink Hotel KH Wahid Hasyim Medan

In this article, we will answer some of the most frequently asked questions about increasing competitiveness in the Cherry Pink Hotel KH Wahid Hasyim Medan.

Q: What is a SWOT analysis?

A: A SWOT analysis is a strategic planning technique used to identify the Strengths, Weaknesses, Opportunities, and Threats of an organization. It is a tool used to analyze the internal and external factors that can affect an organization's performance.

Q: Why is a SWOT analysis important for the Cherry Pink Hotel?

A: A SWOT analysis is important for the Cherry Pink Hotel because it helps the hotel's management to identify its strengths, weaknesses, opportunities, and threats. This information can be used to develop effective strategies to increase competitiveness and improve the hotel's performance.

Q: What are the strengths of the Cherry Pink Hotel?

A: The strengths of the Cherry Pink Hotel include its strategic location, complete facilities, and friendly service. These strengths can be used to attract and retain guests, and to improve the hotel's reputation.

Q: What are the weaknesses of the Cherry Pink Hotel?

A: The weaknesses of the Cherry Pink Hotel include its lack of promotion, modern facilities, and lack of product diversification. These weaknesses can be addressed by improving the hotel's marketing strategies, updating its facilities, and diversifying its products and services.

Q: What are the opportunities for the Cherry Pink Hotel?

A: The opportunities for the Cherry Pink Hotel include increasing the number of tourists, digital marketing trends, and cooperation with travel agents. These opportunities can be used to increase the hotel's visibility and reach broader target markets.

Q: What are the threats to the Cherry Pink Hotel?

A: The threats to the Cherry Pink Hotel include right competition, economic fluctuations, and changes in tourist trends. These threats can be addressed by improving the hotel's marketing strategies, updating its facilities, and diversifying its products and services.

Q: How can the Cherry Pink Hotel increase its competitiveness?

A: The Cherry Pink Hotel can increase its competitiveness by improving its marketing strategies, updating its facilities, and diversifying its products and services. The hotel can also utilize digital platforms for hotel marketing, reservation, and management, and establish strategic cooperation with travel agents.

Q: What are the benefits of a SWOT analysis for the Cherry Pink Hotel?

A: The benefits of a SWOT analysis for the Cherry Pink Hotel include identifying its strengths, weaknesses, opportunities, and threats, and developing effective strategies to increase competitiveness and improve the hotel's performance.

Q: How can the Cherry Pink Hotel's management use a SWOT analysis to improve the hotel's performance?

A: The Cherry Pink Hotel's management can use a SWOT analysis to identify areas for improvement, develop effective strategies to address weaknesses and threats, and capitalize on opportunities. This can help the hotel to increase its competitiveness and improve its performance.

Q: What are the key takeaways from this article?

A: The key takeaways from this article are:

A SWOT analysis is a strategic planning technique used to identify the Strengths, Weaknesses, Opportunities, and Threats of an organization.
A SWOT analysis is important for the Cherry Pink Hotel because it helps the hotel's management to identify its strengths, weaknesses, opportunities, and threats.
The Cherry Pink Hotel's strengths include its strategic location, complete facilities, and friendly service.
The Cherry Pink Hotel's weaknesses include its lack of promotion, modern facilities, and lack of product diversification.
The Cherry Pink Hotel's opportunities include increasing the number of tourists, digital marketing trends, and cooperation with travel agents.
The Cherry Pink Hotel's threats include right competition, economic fluctuations, and changes in tourist trends.
The Cherry Pink Hotel can increase its competitiveness by improving its marketing strategies, updating its facilities, and diversifying its products and services.

By understanding the strengths, weaknesses, opportunities, and threats of the Cherry Pink Hotel, the hotel's management can develop effective strategies to increase competitiveness and improve the hotel's performance.