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Oct 13, 2025 by talynt.org 131 views

Factors Affecting Consumer Decisions to Rent a Simple Rental Flats Property in Binjai

Introduction

In recent years, the demand for affordable housing has increased significantly, particularly in urban areas. Simple flats in Binjai are one alternative residence for families who cannot afford to buy a house. However, despite offering solutions for those who are looking for affordable residences, the results of the initial observations show that many units in this flats are still empty and there are low interest in the city of Binjai to rent it. This study aims to analyze whether factors such as prices, location, building, facilities, environment, and asset value have a significant influence on consumer decisions to rent a simple flats in Binjai.

Research Methodology

In this study, the authors used descriptive statistical analysis methods and multiple linear regression analysis. The data used consists of primary and secondary data, with a total of 62 respondents. The sample selection method applied is a census, where the entire population is used as a sample. This approach allows for a comprehensive understanding of the factors influencing consumer decisions to rent a simple flats in Binjai.

Research Result

The F test results show that simultaneously, the factors under study (price, location, building, facilities, environment, and asset value) have a positive and significant effect on consumer decisions in renting flats in Binjai. Meanwhile, the T test results show that partially, each factor also has a positive and significant influence. Among all factors, environmental variables are the most dominant in influencing consumer decisions.

Analysis of Factors that Influence

Price (X1)

Price factor is one of the main considerations of consumers when choosing property for rent. A reasonable and competitive price tends to attract more tenants, especially in regions with limited purchasing power. In Binjai, the price of simple flats is relatively affordable compared to other cities in Indonesia. However, the price is still a significant factor that influences consumer decisions.

Location (X2)

Strategic location, close to access to public transportation, shopping centers, schools, and other public facilities can be a special attraction for consumers. Consumers tend to choose locations that facilitate their daily activities. In Binjai, the location of simple flats is relatively close to public transportation and shopping centers, making it an attractive option for consumers.

Building (X3)

The quality of the building is also an important consideration. Buildings that are well maintained and meet safety standards will increase consumer interest to rent. In Binjai, the building quality of simple flats is relatively good, with modern amenities and safety features.

Facilities (X4)

Complete facilities can increase the comfort of residents. In Binjai, simple flats offer a range of facilities, including swimming pools, gyms, and security systems. These facilities make the simple flats an attractive option for consumers.

Environment (X5)

As shown in the study, the environment is the most dominant factor. A clean, safe, and comfortable environment greatly affects the decision of the tenant. People tend to choose dwellings in a good environment, because this is directly related to their quality of life. In Binjai, the environment of simple flats is relatively good, with a clean and safe neighborhood.

Asset Value (X6)

The value of assets is related to investment potential. Consumers who rent property often consider how the property value can increase in the future. In Binjai, the asset value of simple flats is relatively high, making it an attractive option for consumers who are looking for a long-term investment.

Conclusion

The results of this study indicate that all factors under study have a positive and significant influence on consumer decisions in renting a simple flats in Binjai. Especially, the environment is the most decisive aspect. To increase community interest in renting flats, the manager needs to pay attention to these factors, especially in creating a safe, clean, and comfortable environment. Thus, a simple rental flats in Binjai can be an interesting and suitable residential choice for the community.

Recommendations

Based on the findings of this study, the following recommendations are made:

Improve the environment: The manager should focus on creating a safe, clean, and comfortable environment for residents.
Enhance building quality: The manager should ensure that the building quality of simple flats is maintained and meets safety standards.
Provide complete facilities: The manager should provide a range of facilities, including swimming pools, gyms, and security systems.
Offer competitive prices: The manager should offer competitive prices to attract more tenants.
Improve location: The manager should consider improving the location of simple flats to make it more attractive to consumers.

By implementing these recommendations, the manager can increase community interest in renting flats and make simple rental flats in Binjai an attractive option for consumers.
Frequently Asked Questions (FAQs) about Factors Affecting Consumer Decisions to Rent a Simple Rental Flats Property in Binjai

Q: What are the main factors that influence consumer decisions to rent a simple rental flats property in Binjai?

A: The main factors that influence consumer decisions to rent a simple rental flats property in Binjai are price, location, building, facilities, environment, and asset value.

Q: Why is the environment the most dominant factor in influencing consumer decisions?

A: The environment is the most dominant factor because it directly affects the quality of life of the residents. A clean, safe, and comfortable environment is essential for people to feel happy and healthy.

Q: What is the significance of location in influencing consumer decisions?

A: Location is significant because it affects the daily activities of the residents. A location that is close to public transportation, shopping centers, schools, and other public facilities is more attractive to consumers.

Q: How does the building quality affect consumer decisions?

A: The building quality affects consumer decisions because it affects the safety and comfort of the residents. A well-maintained building with modern amenities and safety features is more attractive to consumers.

Q: What is the role of facilities in influencing consumer decisions?

A: Facilities play a significant role in influencing consumer decisions because they affect the comfort and convenience of the residents. A range of facilities, including swimming pools, gyms, and security systems, can make the simple flats an attractive option for consumers.

Q: How does the price affect consumer decisions?

A: The price affects consumer decisions because it is a significant factor in determining the affordability of the simple flats. A reasonable and competitive price can attract more tenants, especially in regions with limited purchasing power.

Q: What is the significance of asset value in influencing consumer decisions?

A: Asset value is significant because it affects the investment potential of the simple flats. Consumers who rent property often consider how the property value can increase in the future.

Q: What are the recommendations for increasing community interest in renting flats in Binjai?

A: The recommendations for increasing community interest in renting flats in Binjai are to improve the environment, enhance building quality, provide complete facilities, offer competitive prices, and improve location.

Q: How can the manager of the simple flats in Binjai increase community interest in renting flats?

A: The manager can increase community interest in renting flats by implementing the recommendations mentioned above, such as improving the environment, enhancing building quality, providing complete facilities, offering competitive prices, and improving location.

Q: What are the benefits of renting a simple rental flats property in Binjai?

A: The benefits of renting a simple rental flats property in Binjai include affordability, convenience, and a range of facilities. The simple flats are also located in a safe and clean environment, making it an attractive option for consumers.

Q: How can consumers make an informed decision when renting a simple rental flats property in Binjai?

A: Consumers can make an informed decision by considering the factors that influence consumer decisions, such as price, location, building, facilities, environment, and asset value. They should also research the reputation of the manager and the condition of the simple flats before making a decision.