Provision of Shipping Services

Oct 13, 2025 by talynt.org 70 views

The Design of the MSME Recovery Strategy Affected by Pandemi Covid-19 with the Big Data Analytics Approach

Introduction

The world is currently undergoing a significant transformation, marked by the advent of the Industrial Revolution 4.0. This era is characterized by the widespread use of digital technologies, resulting in an exponential increase in information and data volume, commonly referred to as Big Data. The utilization of Big Data has the potential to revolutionize the way businesses operate, providing valuable insights that can inform decision-making and drive more effective actions. In the context of Micro, Small, and Medium Enterprises (MSMEs), the impact of Pandemi Covid-19 has been particularly severe, with many businesses struggling to survive. This article explores the design of a recovery strategy for MSMEs affected by Pandemi Covid-19, leveraging the power of Big Data Analytics.

The Impact of Pandemi Covid-19 on MSMEs

The data from the Ministry of Cooperatives reveals that there are 1,402 MSMEs in the city of Medan that have been affected by Pandemi Covid-19, with the food and beverage sector being the most impacted. The effects of the pandemic can be seen on both the supply and demand sides. Observations and direct interviews with several MSME actors who have managed to survive during this challenging period have shown that they tend to rely on their own resources and methods to cope with the situation, due to the lack of policy support from the government, particularly from the Medan City Cooperative and MSME Office.

The Need for a Recovery Strategy

The absence of a policy from the central and regional governments to support affected MSMEs has created a pressing need for a recovery strategy. Big Data Analytics, with its various stages such as preprocessing, descriptive analytics, predictive analytics, and prescriptive analytics, can play a crucial role in designing strategies to restore MSMEs, particularly those in the culinary sector. By leveraging software such as Power BI and Orange, MSMEs can gain valuable insights into consumer behavior, market trends, and demand dynamics, enabling them to make more informed decisions and drive more effective actions.

Recovery Strategy Design

The recovery strategy compiled focuses on the importance of digitalization for culinary MSMEs, which are the most affected sectors. Several key steps can be taken to support the recovery of these businesses:

Provision of Shipping Services: MSMEs can start providing shipping services through applications, making it easier for consumers to obtain products without having to visit the location directly. This can help maintain sales volume despite social restrictions.
Implementation of the Cash On Delivery System (COD): Integrating the Cash On Delivery transaction method can provide trust for consumers, especially those who are hesitant to make online payments. This is an efficient strategy in maintaining customer loyalty amid uncertainty.
Utilization of Existing Platforms: By leveraging platforms that already have a system and user base, MSMEs can quickly reach new consumers and expand their customer base.

The Importance of Data in Decision Making

Big Data Analytics can provide MSMEs with valuable insights into consumer behavior, market trends, and demand dynamics. This can enable them to make more informed decisions in terms of marketing strategies, product development, and operational management. For example, data analysis can help MSMEs identify which products are more desirable during the pandemic, allowing them to focus on offering those products.

Conclusion

The use of Big Data Analytics in designing recovery strategies for MSMEs affected by Pandemi Covid-19 is a highly relevant step. With digitalization and the use of technology, MSMEs can survive and adapt to changes in market conditions, ultimately recovering and even improving their post-pandemic performance. Support from the government is also crucial in creating an ecosystem that supports the continuity of small and medium businesses in Indonesia.

Recommendations

Based on the findings of this study, the following recommendations are made:

Government Support: The government should provide policy support to affected MSMEs, including access to funding, training, and resources.
Digitalization: MSMEs should prioritize digitalization, leveraging technology to reach new consumers and expand their customer base.
Data-Driven Decision Making: MSMEs should use Big Data Analytics to inform decision-making, enabling them to make more informed decisions and drive more effective actions.

By implementing these recommendations, MSMEs can recover and thrive in the post-pandemic era, contributing to the growth and development of the Indonesian economy.
Frequently Asked Questions: The Design of the MSME Recovery Strategy Affected by Pandemi Covid-19 with the Big Data Analytics Approach

Q: What is the impact of Pandemi Covid-19 on MSMEs?

A: The data from the Ministry of Cooperatives reveals that there are 1,402 MSMEs in the city of Medan that have been affected by Pandemi Covid-19, with the food and beverage sector being the most impacted. The effects of the pandemic can be seen on both the supply and demand sides.

Q: Why is digitalization important for MSMEs?

A: Digitalization is crucial for MSMEs to survive and adapt to changes in market conditions. By leveraging technology, MSMEs can reach new consumers, expand their customer base, and maintain sales volume despite social restrictions.

Q: What are the key steps in designing a recovery strategy for MSMEs?

A: The recovery strategy compiled focuses on the importance of digitalization for culinary MSMEs, which are the most affected sectors. Several key steps can be taken to support the recovery of these businesses, including:

Provision of Shipping Services: MSMEs can start providing shipping services through applications, making it easier for consumers to obtain products without having to visit the location directly.
Implementation of the Cash On Delivery System (COD): Integrating the Cash On Delivery transaction method can provide trust for consumers, especially those who are hesitant to make online payments.
Utilization of Existing Platforms: By leveraging platforms that already have a system and user base, MSMEs can quickly reach new consumers and expand their customer base.

Q: How can Big Data Analytics help MSMEs?

A: Big Data Analytics can provide MSMEs with valuable insights into consumer behavior, market trends, and demand dynamics. This can enable them to make more informed decisions in terms of marketing strategies, product development, and operational management.

Q: What is the role of the government in supporting MSMEs?

A: The government should provide policy support to affected MSMEs, including access to funding, training, and resources. This can help create an ecosystem that supports the continuity of small and medium businesses in Indonesia.

Q: How can MSMEs use Big Data Analytics to inform decision-making?

A: MSMEs can use Big Data Analytics to identify which products are more desirable during the pandemic, allowing them to focus on offering those products. They can also use data analysis to inform marketing strategies, product development, and operational management.

Q: What are the benefits of using Big Data Analytics in designing recovery strategies for MSMEs?

A: The use of Big Data Analytics in designing recovery strategies for MSMEs can provide several benefits, including:

Improved decision-making: Big Data Analytics can provide valuable insights into consumer behavior, market trends, and demand dynamics, enabling MSMEs to make more informed decisions.
Increased efficiency: Big Data Analytics can help MSMEs streamline their operations, reduce costs, and improve productivity.
Enhanced customer experience: Big Data Analytics can help MSMEs understand their customers' needs and preferences, enabling them to provide a better customer experience.

Q: What are the challenges of implementing a recovery strategy for MSMEs?

A: The challenges of implementing a recovery strategy for MSMEs include:

Limited resources: MSMEs may have limited resources, including funding, personnel, and technology.
Lack of expertise: MSMEs may lack the expertise and knowledge to implement a recovery strategy.
Competition: MSMEs may face intense competition from larger businesses and established players in the market.

Q: How can MSMEs overcome these challenges?

A: MSMEs can overcome these challenges by:

Seeking support from the government: MSMEs can seek support from the government, including access to funding, training, and resources.
Partnering with other businesses: MSMEs can partner with other businesses to share resources, expertise, and knowledge.
Investing in technology: MSMEs can invest in technology, including Big Data Analytics, to improve their operations and decision-making.