Rexona manufacturer for Men

Oct 13, 2025 by talynt.org 21 views

The Relationship of Rexona for Men Advertising with Male Consumer Buying Interests: A Correlational Study

Introduction

In today's fast-paced digital era, television remains one of the most dominant mass communication media. Its audio-visual nature is able to arouse attention and attract the interest of the community with the messages conveyed. The tight business competition encourages producers to create effective advertisements, able to reach consumers widely and efficiently. One of the advertising media that is proven effective is television advertisements, which can reach large-scale target markets with relatively lower costs.

The Role of Television Advertising in Shaping Consumer Behavior

Television advertisements play a significant role in shaping consumer behavior. The agenda setting theory states that the mass media has an important role in determining the topics discussed and thought by the public. In other words, Rexona For Men ads that are aired on television are not only displaying products, but also indirectly forming the perception and desire of consumers to buy the product. This study seeks to reveal how Rexona for Men advertisements presented on television can affect the buying interest of male civil servants in Serdang Bedagai Regency.

The Importance of Understanding the Target Market

This research focuses on male civil servants in Serdang Bedagai Regency. Why is this segment chosen as a research target? Are there special characteristics possessed by this segment that makes it a relevant target? Understanding the target market is crucial in developing effective advertising strategies. The researchers need to identify the characteristics, needs, and preferences of the target market to create advertisements that resonate with them.

Data Collection Method: Measuring Buying Interest

How do the researchers measure buying interest? Do you use questionnaires, interviews, or other methods? How can this method guarantee data accuracy? The researchers need to ensure that the data collection method is reliable and valid to produce accurate results. The method used should be able to capture the buying interest of male civil servants in Serdang Bedagai Regency.

Other Factors that Influence Buying Interest

Besides the screening of Rexona for Men advertisements on television, what are other factors that might affect the buying interest of male consumers? For example, the influence of brand image, product price, product availability in the market, recommendations from friends, or other personal factors. Understanding these factors is essential in developing a comprehensive advertising strategy that takes into account the various influences on consumer behavior.

Benefits of Research

This research is expected to provide benefits to various parties, including:

Rexona manufacturer for Men: This research can provide valuable information about the effectiveness of television advertisements in increasing consumer buying interest. This information can be a reference for developing advertising strategies that are more targeted.
Male Civil Servants in Serdang Bedagai: This research can provide insight into how the mass media, especially television advertisements, can influence their purchasing decisions.
Researchers and Academics: This research can be a reference and reference material in the development of mass communication theories and consumer behavior.

Conclusion

Research on the relationship between the screening of Rexona for Men advertisements on television with the buying interest of male consumers, especially civil servants in Serdang Bedagai Regency, has the potential to produce useful findings. This research is expected to provide a deeper understanding of the influence of mass media on consumer behavior and provide recommendations to increase the effectiveness of advertising strategies.

Methodology

This study uses a correlational design to examine the relationship between the screening of Rexona for Men advertisements on television and the buying interest of male consumers, especially civil servants in Serdang Bedagai Regency. The data collection method used is a survey questionnaire, which is distributed to a sample of male civil servants in Serdang Bedagai Regency. The questionnaire measures the buying interest of respondents and their exposure to Rexona for Men advertisements on television.

Data Analysis

The data collected is analyzed using descriptive statistics and correlation analysis. The descriptive statistics provide an overview of the demographic characteristics of the respondents and their buying interest. The correlation analysis examines the relationship between the screening of Rexona for Men advertisements on television and the buying interest of male consumers, especially civil servants in Serdang Bedagai Regency.

Limitations of the Study

This study has several limitations. Firstly, the study only focuses on male civil servants in Serdang Bedagai Regency, which may not be representative of the broader population. Secondly, the study only examines the relationship between the screening of Rexona for Men advertisements on television and the buying interest of male consumers, especially civil servants in Serdang Bedagai Regency, and does not consider other factors that may influence consumer behavior.

Future Research Directions

This study provides a foundation for future research on the relationship between mass media and consumer behavior. Future studies can build on this research by examining the relationship between other types of mass media, such as social media and print media, and consumer behavior. Additionally, future studies can examine the impact of other factors, such as brand image and product price, on consumer behavior.

Conclusion

In conclusion, this study provides a deeper understanding of the influence of mass media on consumer behavior and provides recommendations to increase the effectiveness of advertising strategies. The study highlights the importance of understanding the target market and the various factors that influence consumer behavior. The study also provides a foundation for future research on the relationship between mass media and consumer behavior.
Frequently Asked Questions (FAQs) about the Relationship of Rexona for Men Advertising with Male Consumer Buying Interests

Q: What is the main objective of this study?

A: The main objective of this study is to examine the relationship between the screening of Rexona for Men advertisements on television and the buying interest of male consumers, especially civil servants in Serdang Bedagai Regency.

Q: Why was the target market chosen as male civil servants in Serdang Bedagai Regency?

A: The target market was chosen as male civil servants in Serdang Bedagai Regency because they are a specific group with distinct characteristics, needs, and preferences. Understanding this group is crucial in developing effective advertising strategies.

Q: What is the data collection method used in this study?

A: The data collection method used in this study is a survey questionnaire, which is distributed to a sample of male civil servants in Serdang Bedagai Regency. The questionnaire measures the buying interest of respondents and their exposure to Rexona for Men advertisements on television.

Q: How does the study measure buying interest?

A: The study measures buying interest using a survey questionnaire that asks respondents about their purchasing decisions and their exposure to Rexona for Men advertisements on television.

Q: What are the limitations of this study?

A: The study has several limitations, including the focus on male civil servants in Serdang Bedagai Regency, which may not be representative of the broader population. Additionally, the study only examines the relationship between the screening of Rexona for Men advertisements on television and the buying interest of male consumers, especially civil servants in Serdang Bedagai Regency, and does not consider other factors that may influence consumer behavior.

Q: What are the benefits of this study?

A: The study provides valuable information about the effectiveness of television advertisements in increasing consumer buying interest. This information can be a reference for developing advertising strategies that are more targeted.

Q: What are the implications of this study for advertisers?

A: The study highlights the importance of understanding the target market and the various factors that influence consumer behavior. Advertisers can use this information to develop more effective advertising strategies that take into account the needs and preferences of their target audience.

Q: What are the implications of this study for researchers and academics?

A: The study provides a foundation for future research on the relationship between mass media and consumer behavior. Researchers and academics can build on this research by examining the relationship between other types of mass media, such as social media and print media, and consumer behavior.

Q: What are the future research directions for this study?

A: Future research directions for this study include examining the relationship between other types of mass media, such as social media and print media, and consumer behavior. Additionally, future research can examine the impact of other factors, such as brand image and product price, on consumer behavior.

Q: What are the practical applications of this study?

A: The practical applications of this study include developing more effective advertising strategies that take into account the needs and preferences of the target audience. Additionally, the study can be used to inform marketing decisions and improve the effectiveness of advertising campaigns.

Q: What are the limitations of the data collection method used in this study?

A: The limitations of the data collection method used in this study include the potential for bias and the limited generalizability of the results to other populations.

Q: What are the implications of this study for policymakers?

A: The study highlights the importance of understanding the impact of mass media on consumer behavior and the need for policymakers to consider the potential effects of advertising on consumer behavior when developing policies related to advertising and consumer protection.