Stage Before Implementation

Oct 13, 2025 by talynt.org 14 views

Indonesia's Nation Branding Strategy through the Implementation of the Indonesian G20 Presidency in 2022

In recent years, Indonesia has been actively engaging in various international events and forums to strengthen its position on the global stage. One of the most significant events that took place in 2022 was the Indonesian G20 Presidency, which marked a crucial moment for the country to showcase its capabilities and image to the world. In this context, the concept of Nation Branding Indonesia became a focal point, aiming to enhance the country's global recognition, credibility, and national interests.

The Strategic Approach in Nation Branding

The Nation Branding Indonesia strategy was implemented through a three-stage approach: before, during, and after the G20 Presidency. This comprehensive approach ensured that Indonesia's image and branding were effectively promoted to the international community.

Stage Before Implementation

Before the G20 Presidency, Indonesia conducted a dialogue with various stakeholders, including the Indian government, to establish priority issues to be discussed. This step was crucial in ensuring that the agenda was relevant and attractive to G20 participants. Additionally, creating a unique G20 logo was an essential part of the preparation, reflecting Indonesia's identity as a host country. The logo, designed by One Collective, was a symbol of Indonesia's creativity and innovation.

The preparation stage also involved the appointment of Maudy Ayunda as a spokesperson for the President of G20 Indonesia. This move showcased Indonesia's efforts to combine cultural elements and modernity, creating a unique charm that would appeal to the international community. The use of social media was also a key strategy in reaching a wider audience and promoting Indonesia's image.

Phase During Implementation

During the G20 Presidency, various communication and promotional strategies were applied to showcase Indonesia's capabilities and image. Indonesia used advertising and established cooperation with international media to expand the reach of information. The use of social media was also an effective way to reach a wider audience, with the hashtag #G20Indonesia trending on social media platforms.

The appointment of Maudy Ayunda as a spokesperson for the President of G20 Indonesia continued to showcase Indonesia's efforts to combine cultural elements and modernity. The use of electric vehicles as official transportation during the G20 Summit and holding a gala dinner with culinary offerings of Indonesian specialties in the spotlight were also significant moments in promoting Indonesia's image.

Stage After Implementation

After the G20 Presidency, concrete achievements such as the G20 Bali Leaders' Declaration showcased Indonesia's success in bringing tangible results from the event. The Nation Branding strategy did not stop after the event, but continued with efforts to ensure that the achievement was used for the long-term interests of Indonesia in building a positive global reputation.

The Role of Actors

This study highlighted the important role of both state and non-state actors in Indonesia's nation branding strategy. Among the state actors, the President and Vice President of the Republic of Indonesia and thirty-four ministries were actively involved. One important institution that played a role was the Nusa Dua Indonesia Tourism Development Corporation (ITDC), as a state-owned enterprise responsible for the development of tourism.

Meanwhile, there were six non-state actors who played a role in the implementation of this strategy. One Collective as a logo designer, Celsius Creative Lab as a visual creative consultant, as well as PT Royalindo Expoduta and PT Dyandra Media International Tbk as the organizer of the event. In addition, Maudy Ayunda and William Wongso also had a significant role in presenting positive narratives through effective communication and appetizing culinary offerings.

Conclusion

Through the G20 Presidency, Indonesia not only showed its ability to organize international events, but also succeeded in implementing a holistic nation branding strategy. By involving various stakeholders and using an innovative approach, Indonesia succeeded in presenting itself as a country that is ready to compete on the world stage. The results of this effort are not only for momentary interests, but also as a foothold to strengthen Indonesia's positive image in the future.

Recommendations

Based on this study, the following recommendations can be made:

Continuation of Nation Branding Strategy: The Nation Branding strategy should continue to be implemented to ensure that Indonesia's positive image is maintained and strengthened in the future.
Involvement of Stakeholders: The involvement of various stakeholders, including state and non-state actors, should be continued to ensure that Indonesia's nation branding strategy is effective and sustainable.
Innovation and Creativity: Indonesia should continue to showcase its innovation and creativity in promoting its image and branding, as seen in the G20 Presidency.
Effective Communication: Effective communication is crucial in promoting Indonesia's image and branding, and should be continued through various channels, including social media and international media.

By following these recommendations, Indonesia can continue to strengthen its position on the global stage and maintain its positive image in the future.
Indonesia's Nation Branding Strategy through the Implementation of the Indonesian G20 Presidency in 2022: Q&A

In our previous article, we discussed the Nation Branding Indonesia strategy and its implementation through the Indonesian G20 Presidency in 2022. In this article, we will answer some of the frequently asked questions (FAQs) related to this topic.

Q: What is Nation Branding Indonesia?

A: Nation Branding Indonesia is a strategy aimed at enhancing the country's global recognition, credibility, and national interests. It involves promoting Indonesia's image and branding to the international community through various channels and events.

Q: What was the significance of the Indonesian G20 Presidency in 2022?

A: The Indonesian G20 Presidency in 2022 was a significant event for Indonesia, as it provided an opportunity for the country to showcase its capabilities and image to the world. It was a crucial moment for Indonesia to strengthen its position on the global stage and promote its nation branding strategy.

Q: What were the three stages of the Nation Branding Indonesia strategy?

A: The three stages of the Nation Branding Indonesia strategy were:

Stage Before Implementation: This stage involved conducting a dialogue with various stakeholders, including the Indian government, to establish priority issues to be discussed. It also involved creating a unique G20 logo and appointing a spokesperson for the President of G20 Indonesia.
Phase During Implementation: This stage involved various communication and promotional strategies, including advertising, establishing cooperation with international media, and using social media to promote Indonesia's image.
Stage After Implementation: This stage involved ensuring that the achievement of the G20 Presidency was used for the long-term interests of Indonesia in building a positive global reputation.

Q: Who were the key actors involved in the Nation Branding Indonesia strategy?

A: The key actors involved in the Nation Branding Indonesia strategy were:

State Actors: The President and Vice President of the Republic of Indonesia, thirty-four ministries, and the Nusa Dua Indonesia Tourism Development Corporation (ITDC) were actively involved in the strategy.
Non-State Actors: One Collective, Celsius Creative Lab, PT Royalindo Expoduta, PT Dyandra Media International Tbk, Maudy Ayunda, and William Wongso played significant roles in promoting Indonesia's image and branding.

Q: What were the key outcomes of the Nation Branding Indonesia strategy?

A: The key outcomes of the Nation Branding Indonesia strategy were:

G20 Bali Leaders' Declaration: This declaration showcased Indonesia's success in bringing tangible results from the event.
Promotion of Indonesia's Image: The strategy successfully promoted Indonesia's image and branding to the international community.
Strengthening of Indonesia's Position on the Global Stage: The strategy helped to strengthen Indonesia's position on the global stage and promote its nation branding strategy.

Q: What are the recommendations for the continuation of the Nation Branding Indonesia strategy?

A: The recommendations for the continuation of the Nation Branding Indonesia strategy are:

Continuation of Nation Branding Strategy: The Nation Branding strategy should continue to be implemented to ensure that Indonesia's positive image is maintained and strengthened in the future.
Involvement of Stakeholders: The involvement of various stakeholders, including state and non-state actors, should be continued to ensure that Indonesia's nation branding strategy is effective and sustainable.
Innovation and Creativity: Indonesia should continue to showcase its innovation and creativity in promoting its image and branding.
Effective Communication: Effective communication is crucial in promoting Indonesia's image and branding, and should be continued through various channels, including social media and international media.

By following these recommendations, Indonesia can continue to strengthen its position on the global stage and maintain its positive image in the future.