Student Perception Analysis

Oct 13, 2025 by talynt.org 112 views

Student Perception of Film Platforms on Smartphones: A Quantitative Descriptive Study of USU FISIP Students

Introduction

The rapid advancement of technology has revolutionized the way people consume media, particularly in the younger generation. The widespread use of smartphones has made it easier for people to access various forms of multimedia content, including films, at any time and place. This study aims to explore the views of FISIP University students of the University of North Sumatra regarding the use of film platforms on smartphones. The study employed a quantitative descriptive method to gather data from a sample of 97 students, using a questionnaire and library research methods.

Methodology

The research population consisted of USU FISIP students in 2016 to 2019, totaling 3,316 people. The samples taken amounted to 97 students, determined using the Taro Yamane formula with 10% precision and a confidence level of 90%. The sampling technique used was stratified random sampling and purposive sampling. Data collection was carried out through a questionnaire (field research) and the library research method. Descriptive method allows researchers to explain the situation and events without testing hypotheses or making predictions. For data analysis, researchers used a single table analysis with the help of the Statistical Product and System Solution (SPSS) version 26.0.

Results

The results showed that USU FISIP students were generally active users of film platforms on smartphones. From various platforms, Netflix and Hooq appeared as the most widely used. There are several reasons that make students choose these platforms, including ease of access, various variations of films, economical costs, and flexibility both in terms of place and time. USU FISIP students show high enthusiasm for watching movies on smartphones, and they feel that the film platform is very easy to watch their activities.

Student Perception Analysis

The positive attitude of USU FISIP students towards the film platform on smartphones reflects changes in media consumption behavior among the younger generation. With technological developments, especially smartphones, access to multimedia content is easier. This creates opportunities for students to enjoy films without time and place limits. This perception can be influenced by several factors, such as increasing knowledge and awareness of the various choices available, as well as the ability to develop technology.

When students mention flexibility as one of the main reasons, this shows that they appreciate the ability to adjust the time of watching with a lecture schedule or other activities. Furthermore, in the economic context, film platforms such as Netflix and Hooq offer affordable subscription models compared to watching movies in theaters. This is of course an important consideration for students who usually have a limited budget. The variations of the film offered are also very tempting, ranging from local films to international films, so students have many choices according to their tastes.

Implications

In the world of communication and media, this phenomenon also highlights the importance of further research on the impact of the use of film platforms on students' mindset and social behavior. With a better understanding of how they interact with the media, content developers can design more relevant and attractive experiences for young audiences. Overall, this research provides a clear picture of how USU FISIP students use the film platform on smartphones and provide valuable insights about their preferences.

Conclusion

This study provides a comprehensive understanding of the views of FISIP University students of the University of North Sumatra regarding the use of film platforms on smartphones. The results show that students are active users of film platforms, with Netflix and Hooq being the most widely used platforms. The study highlights the importance of further research on the impact of the use of film platforms on students' mindset and social behavior. The findings of this study can be used by film and education industry activists, as well as researchers who want to explore further the impact of new media on the younger generation.

Recommendations

Based on the findings of this study, the following recommendations are made:

Further research should be conducted to explore the impact of the use of film platforms on students' mindset and social behavior.
Content developers should design more relevant and attractive experiences for young audiences, taking into account their preferences and needs.
Film and education industry activists should consider the findings of this study when developing strategies to promote film platforms among students.

Limitations

This study has several limitations, including:

The sample size was relatively small, consisting of 97 students.
The study only focused on USU FISIP students, and the findings may not be generalizable to other populations.
The study only explored the views of students regarding the use of film platforms on smartphones, and did not examine other factors that may influence their behavior.

Future Research Directions

Future research should aim to explore the impact of the use of film platforms on students' mindset and social behavior. This can be achieved through a mixed-methods approach, combining both quantitative and qualitative methods. Additionally, future research should aim to explore the views of students from different backgrounds and populations, to gain a more comprehensive understanding of the phenomenon.
Q&A: Student Perception of Film Platforms on Smartphones

Q: What is the main objective of this study?

A: The main objective of this study is to explore the views of FISIP University students of the University of North Sumatra regarding the use of film platforms on smartphones.

Q: What methodology was used in this study?

A: The study employed a quantitative descriptive method, using a questionnaire and library research methods. The research population consisted of USU FISIP students in 2016 to 2019, totaling 3,316 people. The samples taken amounted to 97 students, determined using the Taro Yamane formula with 10% precision and a confidence level of 90%.

Q: What are the most widely used film platforms among USU FISIP students?

A: The results showed that Netflix and Hooq appeared as the most widely used film platforms among USU FISIP students.

Q: What are the reasons why students choose these platforms?

A: There are several reasons that make students choose these platforms, including ease of access, various variations of films, economical costs, and flexibility both in terms of place and time.

Q: What does the positive attitude of USU FISIP students towards the film platform on smartphones reflect?

A: The positive attitude of USU FISIP students towards the film platform on smartphones reflects changes in media consumption behavior among the younger generation.

Q: What are the implications of this study?

A: The study highlights the importance of further research on the impact of the use of film platforms on students' mindset and social behavior. With a better understanding of how they interact with the media, content developers can design more relevant and attractive experiences for young audiences.

Q: What are the recommendations based on the findings of this study?

A: Based on the findings of this study, the following recommendations are made:

Further research should be conducted to explore the impact of the use of film platforms on students' mindset and social behavior.
Content developers should design more relevant and attractive experiences for young audiences, taking into account their preferences and needs.
Film and education industry activists should consider the findings of this study when developing strategies to promote film platforms among students.

Q: What are the limitations of this study?

A: This study has several limitations, including:

The sample size was relatively small, consisting of 97 students.
The study only focused on USU FISIP students, and the findings may not be generalizable to other populations.
The study only explored the views of students regarding the use of film platforms on smartphones, and did not examine other factors that may influence their behavior.

Q: What are the future research directions based on this study?

A: Future research should aim to explore the impact of the use of film platforms on students' mindset and social behavior. This can be achieved through a mixed-methods approach, combining both quantitative and qualitative methods. Additionally, future research should aim to explore the views of students from different backgrounds and populations, to gain a more comprehensive understanding of the phenomenon.

Q: What are the implications of this study for the film and education industry?

A: The findings of this study can be used by film and education industry activists to develop strategies to promote film platforms among students. The study highlights the importance of designing more relevant and attractive experiences for young audiences, taking into account their preferences and needs.