Target Middle to Upper Income Groups

Oct 13, 2025 by talynt.org 35 views

Analysis of Factors Affecting Consumers Choosing Medan-Kuala Namu Railroad Transportation Services

Introduction

The transportation industry has undergone significant changes in recent years, with the rise of various modes of transportation, including railroads. In Indonesia, the Medan-Kuala Namu railroad transportation service has become a popular choice for passengers traveling between Medan and Kuala Namu Airport. However, the factors that influence consumers' choices of this service are not well understood. This study aims to identify the characteristics of the Medan-Kuala Namu passenger train transportation service and analyze the effect of passenger income, passenger work, station location, train ticket prices, service quality, on the choice of users of the Medan-Kualanamu Airport Train Service.

Methodology

This study was conducted over a period of eight months, from September 2014 to April 2015. The data was collected through a survey of passengers who used the Medan-Kuala Namu train service. The survey instrument consisted of a questionnaire that collected information on the demographic characteristics of the passengers, their travel habits, and their perceptions of the service quality. The data was analyzed using multiple linear regression methods and classic assumption tests, including normality tests, multicollinearity tests, and heteroscedasticity tests.

Results

The results of the study showed that the users of the Medan-Kuala Namu train service consist of a mix of men and women, with a slight majority of men. In terms of age, the users are dominated by productive age passengers, with the majority being between 20 and 40 years old. The least used group is the elderly, with only a small percentage of passengers in this age group. In terms of education, the users are dominated by passengers who have a bachelor's degree, with a significant percentage of passengers having a higher education level.

The results also showed that the dominant factor that influences consumers in using airport railroad transport services is passenger income. The majority of passengers who use the Medan-Kuala Namu train service have a middle to upper income level. Timeliness is the factor that most influences consumers in choosing railroad transport services, with a significant percentage of passengers citing this as the most important factor in their choice.

Deeper Analysis

The results of this study provide an interesting picture of the preferences of the Medan-Kuala Namu train service user. The dominance of productive age passengers and with the level of higher education shows that this service attracts active and middle to upper income groups. Timeliness is a major factor that affects consumer choices, indicating that users want efficient and reliable services.

These results have important implications for railroad operators. They need to focus on maintaining the timeliness of the departure and arrival of the train and improving the overall quality of service. In addition, it should also be considered to provide more friendly services for elderly passengers, so that train services can be enjoyed by all levels of society.

The Role of Passenger Income

The results of this study highlight the importance of passenger income in influencing consumers' choices of the Medan-Kuala Namu train service. The majority of passengers who use this service have a middle to upper income level, indicating that this service is attractive to active and middle to upper income groups. This is consistent with the findings of previous studies that have shown that higher income individuals are more likely to use public transportation services.

The Role of Service Quality

The results of this study also highlight the importance of service quality in influencing consumers' choices of the Medan-Kuala Namu train service. The majority of passengers who use this service cite timeliness as the most important factor in their choice, indicating that users want efficient and reliable services. This is consistent with the findings of previous studies that have shown that service quality is a critical factor in influencing consumers' choices of public transportation services.

Conclusion

This study highlights that factors such as passenger income, service quality, and timeliness are the main determinants for consumers in choosing the Medan-Kuala Namu train service. Railroad operators need to pay attention to these factors to continue to improve service quality and maintain customer satisfaction. By focusing on maintaining the timeliness of the departure and arrival of the train and improving the overall quality of service, railroad operators can attract and retain more customers, and increase their market share.

Recommendations

Based on the findings of this study, the following recommendations are made:

Improve Service Quality: Railroad operators need to focus on improving the overall quality of service, including timeliness, comfort, and convenience.
Target Middle to Upper Income Groups: Railroad operators should target middle to upper income groups, who are more likely to use public transportation services.
Provide Friendly Services for Elderly Passengers: Railroad operators should consider providing more friendly services for elderly passengers, to make the train service more accessible and enjoyable for all levels of society.

By implementing these recommendations, railroad operators can improve the quality of service and increase customer satisfaction, ultimately leading to increased market share and revenue.
Frequently Asked Questions (FAQs) About the Analysis of Factors Affecting Consumers Choosing Medan-Kuala Namu Railroad Transportation Services

Q: What is the main objective of this study?

A: The main objective of this study is to identify the characteristics of the Medan-Kuala Namu passenger train transportation service and analyze the effect of passenger income, passenger work, station location, train ticket prices, service quality, on the choice of users of the Medan-Kualanamu Airport Train Service.

Q: What are the key findings of this study?

A: The key findings of this study are that the users of the Medan-Kuala Namu train service consist of a mix of men and women, with a slight majority of men. In terms of age, the users are dominated by productive age passengers, with the majority being between 20 and 40 years old. The least used group is the elderly, with only a small percentage of passengers in this age group. In terms of education, the users are dominated by passengers who have a bachelor's degree, with a significant percentage of passengers having a higher education level.

Q: What is the dominant factor that influences consumers in using airport railroad transport services?

A: The dominant factor that influences consumers in using airport railroad transport services is passenger income. The majority of passengers who use the Medan-Kuala Namu train service have a middle to upper income level.

Q: What is the most important factor that affects consumer choices in choosing railroad transport services?

A: The most important factor that affects consumer choices in choosing railroad transport services is timeliness. A significant percentage of passengers cite this as the most important factor in their choice.

Q: What are the implications of this study for railroad operators?

A: The implications of this study for railroad operators are that they need to focus on maintaining the timeliness of the departure and arrival of the train and improving the overall quality of service. In addition, they should also consider providing more friendly services for elderly passengers, to make the train service more accessible and enjoyable for all levels of society.

Q: What are the recommendations of this study for railroad operators?

A: The recommendations of this study for railroad operators are to:

Improve Service Quality: Railroad operators need to focus on improving the overall quality of service, including timeliness, comfort, and convenience.
Target Middle to Upper Income Groups: Railroad operators should target middle to upper income groups, who are more likely to use public transportation services.
Provide Friendly Services for Elderly Passengers: Railroad operators should consider providing more friendly services for elderly passengers, to make the train service more accessible and enjoyable for all levels of society.

Q: What are the limitations of this study?

A: The limitations of this study are that it is based on a survey of passengers who use the Medan-Kuala Namu train service, and may not be representative of all passengers who use public transportation services in Indonesia.

Q: What are the future research directions based on this study?

A: The future research directions based on this study are to:

Conduct a more comprehensive study: Conduct a more comprehensive study that includes a larger sample size and a more diverse range of passengers.
Investigate the impact of service quality on passenger satisfaction: Investigate the impact of service quality on passenger satisfaction and loyalty.
Develop a model to predict passenger behavior: Develop a model to predict passenger behavior and preferences.

By addressing these research questions and directions, future studies can build on the findings of this study and provide a more comprehensive understanding of the factors that influence consumers' choices of railroad transportation services.