The Importance of Promotion in Banking

Oct 13, 2025 by talynt.org 103 views

Promotion Policy in Efforts to Expansion of Wira Business Credit (BWU) at PT. Bank "X" (Persero) Tbk. Pematangsiantar Small Credit Center

In today's highly competitive banking landscape, PT. Bank "X" (Persero) Tbk. faces significant challenges to maintain and improve their performance. The intense competition between banks and the growing demands for customer needs for working capital to run a business are crucial issues that must be handled. Despite the potential of the products offered by banks, not all consumers are aware of their existence. Therefore, promotion plays a vital role in conveying information to customers. To increase the expansion of the Wira Business Credit (BWU), PT. Bank "X" (Persero) Tbk. has implemented a comprehensive strategy ranging from large office levels to business units, including in Pematangsiantar's small credit centers.

The Importance of Promotion in Banking

Promotion is a critical component in the banking industry, as it enables banks to effectively communicate their products and services to potential customers. In the context of PT. Bank "X" (Persero) Tbk., promotion is essential in increasing the awareness and understanding of the Wira Business Credit (BWU) among prospective debtors. By implementing a well-planned promotion strategy, banks can create a positive image and build trust with their customers, ultimately leading to increased sales and revenue.

Challenges in Promoting Wira Business Credit (BWU)

Despite the importance of promotion, PT. Bank "X" (Persero) Tbk. faces several challenges in promoting the Wira Business Credit (BWU). One of the primary challenges is the lack of consumer knowledge about the products offered by banks. Many potential customers are unaware of the benefits and features of the Wira Business Credit (BWU), making it difficult for banks to effectively promote their products. Additionally, the inadequacy of marketing staff and promotional strategies that are not yet optimal can also hinder the success of promotion efforts.

Promotion Policy Analysis

In this study, the method used was a survey by collecting data through a questionnaire to identify the factors that influence customer decision making. With a systematic and planned approach, data analysis is carried out scientifically to understand the obstacles and opportunities that exist. The results showed that PT. Bank "X" (Persero) Tbk. Pematangsiantar's small credit centers have a large market potential, but are also faced with various internal weaknesses. These weaknesses can include lack of consumer knowledge about BWU products, inadequacy of marketing staff, or promotional strategies that are not yet optimal.

Required Marketing Strategy

Banks need to use various communication channels, such as social media, community events, and cooperation with other business actors to increase product visibility. The use of technology in marketing, such as mobile banking applications that facilitate access to information, can also increase customer interest. In addition, attractive and educative promotions about business entrepreneur (BWU) can be a special attraction. Education about the importance of capital access and how to use it in business will help prospective debtors to understand the benefits offered. This kind of promotional activity is expected to create greater awareness among the people about the products offered by banks.

The Role of Sales Staff in Promotion

The effectiveness of sales staff in reaching prospective debtors is crucial in the success of promotion efforts. Through training and development of the marketing team, banks can be more proactive in approaching customers and explaining the benefits and features of Business Wira Credit (BWU). Sales staff should be equipped with the necessary skills and knowledge to effectively communicate with customers and address their concerns. This will not only increase customer satisfaction but also lead to increased sales and revenue.

Conclusion

In facing challenges in competitive markets, promotional policies are a key element in the efforts of Wira Business Credit (BWU) at PT. Bank "X" (Persero) Tbk. Pematangsiantar small credit center. By minimizing internal weaknesses and increasing the effectiveness of promotion, banks have the opportunity to seize better market opportunities. This will not only benefit the bank, but also help encourage local economic growth through increasing capital for entrepreneurs. Implementation of the right strategy and in-depth analysis will be the main driver in achieving the desired target.

Recommendations

Based on the findings of this study, the following recommendations are made:

Increase consumer knowledge about BWU products: Banks should implement education and awareness programs to inform potential customers about the benefits and features of the Wira Business Credit (BWU).
Develop effective marketing strategies: Banks should develop and implement marketing strategies that are tailored to the needs of their target market.
Train and develop sales staff: Banks should provide training and development opportunities for their sales staff to equip them with the necessary skills and knowledge to effectively communicate with customers.
Use technology in marketing: Banks should leverage technology, such as mobile banking applications, to increase customer interest and engagement.
Cooperate with other business actors: Banks should cooperate with other business actors, such as community organizations and business associations, to increase product visibility and reach a wider audience.

By implementing these recommendations, PT. Bank "X" (Persero) Tbk. can increase the effectiveness of their promotion efforts and achieve their desired target of expanding the Wira Business Credit (BWU) at Pematangsiantar's small credit centers.
Frequently Asked Questions (FAQs) about Promotion Policy in Efforts to Expansion of Wira Business Credit (BWU) at PT. Bank "X" (Persero) Tbk. Pematangsiantar Small Credit Center

Q: What is the main objective of the promotion policy in efforts to expansion of Wira Business Credit (BWU) at PT. Bank "X" (Persero) Tbk. Pematangsiantar Small Credit Center?

A: The main objective of the promotion policy is to increase the awareness and understanding of the Wira Business Credit (BWU) among prospective debtors, ultimately leading to increased sales and revenue.

Q: What are the challenges faced by PT. Bank "X" (Persero) Tbk. in promoting the Wira Business Credit (BWU)?

A: The challenges faced by PT. Bank "X" (Persero) Tbk. in promoting the Wira Business Credit (BWU) include lack of consumer knowledge about the products offered by banks, inadequacy of marketing staff, and promotional strategies that are not yet optimal.

Q: What is the role of sales staff in promotion efforts?

A: The effectiveness of sales staff in reaching prospective debtors is crucial in the success of promotion efforts. Through training and development of the marketing team, banks can be more proactive in approaching customers and explaining the benefits and features of Business Wira Credit (BWU).

Q: How can banks increase consumer knowledge about BWU products?

A: Banks can increase consumer knowledge about BWU products by implementing education and awareness programs, such as workshops, seminars, and online courses, to inform potential customers about the benefits and features of the Wira Business Credit (BWU).

Q: What are the benefits of using technology in marketing?

A: The benefits of using technology in marketing include increased customer interest and engagement, improved customer service, and enhanced brand reputation.

Q: How can banks cooperate with other business actors to increase product visibility?

A: Banks can cooperate with other business actors, such as community organizations and business associations, to increase product visibility and reach a wider audience.

Q: What is the expected outcome of the promotion policy in efforts to expansion of Wira Business Credit (BWU) at PT. Bank "X" (Persero) Tbk. Pematangsiantar Small Credit Center?

A: The expected outcome of the promotion policy is to increase the expansion of the Wira Business Credit (BWU) at Pematangsiantar's small credit centers, ultimately leading to increased sales and revenue, and contributing to local economic growth.

Q: What are the key elements of a successful promotion policy?

A: The key elements of a successful promotion policy include a clear understanding of the target market, effective marketing strategies, trained and developed sales staff, and the use of technology in marketing.

Q: How can banks measure the effectiveness of their promotion policy?

A: Banks can measure the effectiveness of their promotion policy by tracking key performance indicators (KPIs), such as sales revenue, customer acquisition, and customer retention.

Q: What are the potential risks associated with the promotion policy in efforts to expansion of Wira Business Credit (BWU) at PT. Bank "X" (Persero) Tbk. Pematangsiantar Small Credit Center?

A: The potential risks associated with the promotion policy include the risk of overspending on marketing efforts, the risk of ineffective marketing strategies, and the risk of not meeting sales targets.

Q: How can banks mitigate the potential risks associated with the promotion policy?

A: Banks can mitigate the potential risks associated with the promotion policy by conducting thorough market research, developing effective marketing strategies, and regularly monitoring and evaluating the effectiveness of their promotion efforts.