The Influence of Social Media and Entrepreneurial Skills on Business Success in the Medan Ringroad Dopamine Cafe

Oct 13, 2025 by talynt.org 62 views

The Influence of Social Media and Entrepreneurial Skills on Business Success in the Medan Ringroad Dopamine Cafe

Introduction

In today's fast-paced business world, social media and entrepreneurial skills have become essential components for achieving success in any industry. The Dopamine Cafe, located on Jalan Black Crow Ringroad, Medan, is no exception. As a popular cafe, it has managed to attract a large customer base and maintain a strong reputation in the market. However, the question remains: what factors contribute to the success of the Dopamine Cafe? This study aims to investigate the effect of social media and entrepreneurial skills on the success of the Dopamine Cafe business.

Background

The Dopamine Cafe is a well-known cafe in Medan, known for its unique and delicious menu offerings. With a strong presence on social media, the cafe has been able to attract a large following and maintain a strong reputation in the market. However, the cafe's success is not solely dependent on its social media presence. Entrepreneurial skills, such as planning, financial management, marketing, and product innovation, also play a crucial role in determining the cafe's success.

Methodology

This study employed an associative research design, which lasted from June 2021 to completion. The sampling technique used was accidental sampling, with a total of 97 respondents. Validity and reliability tests were conducted to ensure that all variables, including social media, entrepreneurial skills, and business success, were valid and reliable. The analysis used in this study was a multiple linear regression analysis technique.

Results

The results of this study showed that the social media variable (X1) had a significant influence on the success of the Dopamine Cafe business partially. This indicates that promotional and interaction efforts carried out through social media platforms contribute positively in increasing the popularity and sales of the cafe. In addition, entrepreneurial skills (X2) also have a significant impact, both individually and simultaneously, on business success. This suggests that business owners and management that are skilled in the aspect of entrepreneurship are able to manage and develop businesses more effectively.

Discussion

The results of this study provide a clear picture of the importance of the role of social media and entrepreneurial skills in determining the success of a business, especially in the context of a cafe such as the Dopamine Cafe. Entrepreneurs and prospective entrepreneurs are advised to make maximum use of social media and develop their entrepreneurial skills in order to achieve greater success in the business world. By understanding and applying the findings of this research, it is hoped that businesses can improve their business performance and maximize the potential that exists in the market.

Conclusion

In conclusion, this study has demonstrated the significant influence of social media and entrepreneurial skills on the success of the Dopamine Cafe business. The results of this study provide valuable insights for entrepreneurs and business owners, highlighting the importance of developing entrepreneurial skills and utilizing social media effectively to achieve business success. By applying the findings of this research, businesses can improve their performance and maximize their potential in the market.

Recommendations

Based on the findings of this study, the following recommendations are made:

Entrepreneurs and business owners should make maximum use of social media to promote their business and interact with customers.
Developing entrepreneurial skills, such as planning, financial management, marketing, and product innovation, is essential for achieving business success.
Businesses should prioritize effective marketing strategies and utilize social media to reach a wider audience.
Entrepreneurs and business owners should continuously monitor and evaluate their business performance to identify areas for improvement.

Limitations

This study has several limitations that should be acknowledged. Firstly, the study was conducted in a specific context, namely the Dopamine Cafe in Medan. Therefore, the findings of this study may not be generalizable to other businesses or industries. Secondly, the study relied on a single sampling technique, namely accidental sampling, which may not be representative of the entire population. Finally, the study was limited to a single time period, namely June 2021 to completion.

Future Research Directions

Future research should aim to investigate the effect of social media and entrepreneurial skills on business success in other contexts and industries. Additionally, researchers should explore the role of other factors, such as market trends and customer behavior, in determining business success. By conducting further research, businesses can gain a deeper understanding of the factors that contribute to their success and develop effective strategies to achieve greater success in the market.

References

[Insert references cited in the study]

Appendix

[Insert appendix materials, such as questionnaires, data analysis, and additional tables and figures]
Frequently Asked Questions (FAQs) about the Influence of Social Media and Entrepreneurial Skills on Business Success

Q: What is the main focus of this study?

A: The main focus of this study is to investigate the effect of social media and entrepreneurial skills on the success of the Dopamine Cafe business.

Q: What type of research design was used in this study?

A: This study employed an associative research design, which lasted from June 2021 to completion.

Q: What sampling technique was used in this study?

A: The sampling technique used was accidental sampling, with a total of 97 respondents.

Q: What analysis technique was used in this study?

A: The analysis used in this study was a multiple linear regression analysis technique.

Q: What were the findings of this study?

A: The results of this study showed that the social media variable (X1) had a significant influence on the success of the Dopamine Cafe business partially. Additionally, entrepreneurial skills (X2) also have a significant impact, both individually and simultaneously, on business success.

Q: What are the implications of this study?

A: The findings of this study provide valuable insights for entrepreneurs and business owners, highlighting the importance of developing entrepreneurial skills and utilizing social media effectively to achieve business success.

Q: What are the limitations of this study?

A: This study has several limitations that should be acknowledged, including the specific context of the study, the reliance on a single sampling technique, and the limited time period of the study.

Q: What are the recommendations of this study?

A: Based on the findings of this study, the following recommendations are made:

Entrepreneurs and business owners should make maximum use of social media to promote their business and interact with customers.
Developing entrepreneurial skills, such as planning, financial management, marketing, and product innovation, is essential for achieving business success.
Businesses should prioritize effective marketing strategies and utilize social media to reach a wider audience.
Entrepreneurs and business owners should continuously monitor and evaluate their business performance to identify areas for improvement.

Q: What are the future research directions of this study?

A: Future research should aim to investigate the effect of social media and entrepreneurial skills on business success in other contexts and industries. Additionally, researchers should explore the role of other factors, such as market trends and customer behavior, in determining business success.

Q: What are the benefits of this study?

A: The benefits of this study include:

Providing valuable insights for entrepreneurs and business owners on the importance of social media and entrepreneurial skills in achieving business success.
Highlighting the need for businesses to prioritize effective marketing strategies and utilize social media to reach a wider audience.
Identifying areas for improvement in business performance and providing recommendations for entrepreneurs and business owners.

Q: What are the potential applications of this study?

A: The potential applications of this study include:

Helping entrepreneurs and business owners to develop effective marketing strategies and utilize social media to achieve business success.
Providing insights for policymakers and regulators on the importance of social media and entrepreneurial skills in achieving business success.
Informing business education and training programs on the importance of social media and entrepreneurial skills in achieving business success.

Q: What are the potential limitations of this study?

A: The potential limitations of this study include:

The specific context of the study, which may not be generalizable to other businesses or industries.
The reliance on a single sampling technique, which may not be representative of the entire population.
The limited time period of the study, which may not capture the full range of factors that influence business success.