The Socioeconomic Comparison of Conventional Food and Beverage Traders with Traders Who Use Social Media Applications

Oct 13, 2025 by talynt.org 2 views

The Socioeconomic Comparison of Conventional Food and Beverage Traders with Traders Who Use Social Media Applications

Introduction

Street vendors, also known as street vendors, are a vital part of the informal sector, playing a crucial role in meeting the needs of the community. They operate with relatively small capital, selling various goods and services in strategic locations in an informal environment. This activity can be categorized as part of the community sector. Socioeconomy is related to all aspects related to economic actions in meeting the needs of the community, such as income, work, education, ownership status, types of residences, daily food menus, and participation in the community. This study aims to describe the socioeconomic comparison between food and beverage vendors that operate conventionally with those who use social media applications, especially in the Dr. Mansyur.

Background

The use of social media applications has become increasingly popular among traders, including food and beverage vendors. This shift towards online trading has raised questions about the socioeconomic implications of this change. Conventional traders, who operate without the use of technology, have traditionally relied on direct interactions with customers to build relationships and consumer loyalty. However, they are limited in their market reach and dependence on physical locations to attract buyers. On the other hand, traders who use social media applications can reach a broader audience without being limited by physical locations. However, challenges such as additional costs and uncertainty in shipping can be an obstacle in their business.

Methodology

The method used in this study is descriptive qualitative, which aims to provide a clear picture of the socio-economic comparison of traders. Data was obtained through literature studies, observation, interviews, and documentation. This approach allows for a comprehensive understanding of the socioeconomic dynamics of conventional and online traders.

Results

The analysis shows that conventional sales tend to be higher than sales that use online applications. One of the main reasons is the price of food and beverages that are sold online are often more expensive because of shipping costs. Nevertheless, the use of online applications also provides benefits in terms of promotion, which helps increase the visibility of food and beverage products to a wider audience.

Socioeconomic Comparison

From a socioeconomic perspective, there are several advantages and disadvantages for traders who operate conventionally compared to those who use technology. Conventional traders usually have direct interactions with customers, which can build closer relationships and consumer loyalty. However, they are also limited in market reach and dependence on physical locations to attract buyers. Conversely, traders who use social media applications can reach broader consumers without being limited by physical locations. However, challenges such as additional costs and uncertainty in shipping can be an obstacle in their business.

Advantages of Conventional Traders

Conventional traders have several advantages, including:

Direct interactions with customers, which can build closer relationships and consumer loyalty
Lower costs, as they do not need to invest in technology or shipping
Dependence on physical locations, which can provide a sense of security and stability

Disadvantages of Conventional Traders

However, conventional traders also have several disadvantages, including:

Limited market reach, as they are dependent on physical locations to attract buyers
Dependence on a specific location, which can be affected by factors such as weather or economic conditions

Advantages of Online Traders

Online traders have several advantages, including:

Ability to reach a broader audience, without being limited by physical locations
Increased visibility of products, through online promotion and marketing
Ability to operate 24/7, without being limited by physical locations

Disadvantages of Online Traders

However, online traders also have several disadvantages, including:

Additional costs, such as shipping and technology costs
Uncertainty in shipping, which can affect the quality and timeliness of products
Dependence on technology, which can be affected by factors such as internet connectivity or software issues

Conclusion

This study aims to provide a more comprehensive picture of the socioeconomic comparison between conventional and online traders. The results show that conventional sales tend to be higher than sales that use online applications, due to the price of food and beverages that are sold online. However, the use of online applications also provides benefits in terms of promotion, which helps increase the visibility of food and beverage products to a wider audience. Through this understanding, traders are expected to adapt their strategies to improve business performance and meet the needs of consumers in various platforms.

Recommendations

Based on the findings of this study, the following recommendations are made:

Conventional traders should consider using social media applications to increase their market reach and visibility
Online traders should consider investing in technology and shipping to improve the quality and timeliness of their products
Traders should adapt their strategies to meet the needs of consumers in various platforms, including online and offline channels.

Limitations

This study has several limitations, including:

The study was conducted in a specific location, which may not be representative of other locations
The study only focused on food and beverage vendors, which may not be representative of other types of traders
The study only considered the socioeconomic implications of conventional and online trading, which may not be representative of other factors that affect business performance.

Future Research Directions

Future research should consider the following directions:

Conducting a study on the socioeconomic implications of conventional and online trading in other locations
Investigating the impact of technology on business performance, including the use of social media applications and e-commerce platforms
Examining the role of marketing strategies in improving business performance, including the use of online promotion and offline channels.
Frequently Asked Questions (FAQs) about the Socioeconomic Comparison of Conventional Food and Beverage Traders with Traders Who Use Social Media Applications

Q: What is the main difference between conventional food and beverage traders and traders who use social media applications?

A: The main difference is that conventional traders operate without the use of technology, relying on direct interactions with customers to build relationships and consumer loyalty, whereas traders who use social media applications can reach a broader audience without being limited by physical locations.

Q: Why do conventional sales tend to be higher than sales that use online applications?

A: One of the main reasons is the price of food and beverages that are sold online are often more expensive because of shipping costs. However, the use of online applications also provides benefits in terms of promotion, which helps increase the visibility of food and beverage products to a wider audience.

Q: What are the advantages of conventional traders?

A: Conventional traders have several advantages, including direct interactions with customers, lower costs, and dependence on physical locations, which can provide a sense of security and stability.

Q: What are the disadvantages of conventional traders?

A: Conventional traders also have several disadvantages, including limited market reach, dependence on a specific location, and vulnerability to factors such as weather or economic conditions.

Q: What are the advantages of online traders?

A: Online traders have several advantages, including the ability to reach a broader audience, increased visibility of products, and the ability to operate 24/7 without being limited by physical locations.

Q: What are the disadvantages of online traders?

A: Online traders also have several disadvantages, including additional costs, uncertainty in shipping, and dependence on technology, which can be affected by factors such as internet connectivity or software issues.

Q: How can traders adapt their strategies to improve business performance and meet the needs of consumers in various platforms?

A: Traders can adapt their strategies by considering the use of social media applications to increase their market reach and visibility, investing in technology and shipping to improve the quality and timeliness of their products, and meeting the needs of consumers in various platforms, including online and offline channels.

Q: What are the limitations of this study?

A: This study has several limitations, including the study being conducted in a specific location, which may not be representative of other locations, the study only focusing on food and beverage vendors, which may not be representative of other types of traders, and the study only considering the socioeconomic implications of conventional and online trading, which may not be representative of other factors that affect business performance.

Q: What are the future research directions?

A: Future research should consider the following directions, including conducting a study on the socioeconomic implications of conventional and online trading in other locations, investigating the impact of technology on business performance, including the use of social media applications and e-commerce platforms, and examining the role of marketing strategies in improving business performance, including the use of online promotion and offline channels.

Q: What are the implications of this study for policymakers and business owners?

A: The implications of this study are that policymakers and business owners should consider the socioeconomic implications of conventional and online trading, including the advantages and disadvantages of each approach, and adapt their strategies to meet the needs of consumers in various platforms.