Understanding Consumer Satisfaction

Oct 13, 2025 by talynt.org 11 views

Understanding Consumer Satisfaction

Consumer satisfaction is a crucial element that supports the sustainability and growth of a business. In this context, customer satisfaction is defined as a feeling of satisfaction felt by consumers after obtaining products or services that are in accordance with their expectations. These expectations usually reflect consumer expectations of what they will receive after making a purchase or consumption of a product. However, it should be noted that the factors that can satisfy consumers can vary depending on the situation. For example, positive experiences in certain situations cannot always be reproduced in other situations. In addition, many business managers do not have a special system to deal with consumer complaints effectively.

The Importance of Consumer Satisfaction

Consumer satisfaction is a key factor in determining the success of a business. It is a measure of how well a business meets the needs and expectations of its customers. When customers are satisfied with a product or service, they are more likely to return and make repeat purchases. This can lead to increased revenue and loyalty for the business. On the other hand, dissatisfied customers can lead to negative word-of-mouth, online reviews, and a loss of business.

The ID3 Classification Method

In an effort to understand and analyze the factors that affect customer satisfaction, this study proposes the use of ID3 classification method (iterative dichotomiser 3). This method can be used to develop rules models that can help determine the level of customer satisfaction based on data collected from consumers themselves. The ID3 algorithm is a decision tree induction algorithm that uses a top-down approach to build a decision tree. It starts with a root node and recursively partitions the data into smaller subsets based on the most informative attribute.

The Parameters Analyzed

The parameters analyzed in this study include product quality, facilities, prices, location, and services. These parameters are all important factors that can affect customer satisfaction. Product quality is a key factor in determining the level of customer satisfaction, as it directly affects the performance and functionality of the product. Facilities, such as the availability of parking and amenities, can also impact customer satisfaction. Prices are also an important factor, as customers are more likely to be satisfied with a product or service if it is priced competitively. Location is also a key factor, as customers may prefer to do business with companies that are located in convenient and accessible areas. Finally, services, such as customer support and communication, can also impact customer satisfaction.

The Results of the Study

The results of this study showed that the most significant factor in determining the level of customer satisfaction was product quality, with a Gain value of 0.201. This shows that product quality has a dominant influence on customer satisfaction. Furthermore, the price is the second most important factor with a gain value of 0.154, followed by service with a gain value of 0.063, facilities with a gain value of 0.056, and location with a gain value of 0.048. The final results of this study show that 77.5% of consumers are satisfied, while the other 22.5% feel dissatisfied.

The Implications of the Study

From this analysis, it can be concluded that to increase the level of customer satisfaction, companies must pay more attention to the quality of the product. Good quality will increase trust and customer satisfaction. In addition, a competitive price strategy must also be considered, because consumers always compare prices with the quality received. Satisfactory services and adequate facilities are also important factors that should not be ignored. Location, although it is the last factor in this study, still has an important role, especially in businesses that rely on accessibility.

The Benefits of Using the ID3 Algorithm

By understanding and applying the rules model based on this ID3 algorithm, companies can be more effective in measuring and increasing customer satisfaction. This of course will contribute to the continuity and growth of business in the long run. This data-based approach also allows businesses to make more informed decisions and in accordance with consumer needs, thus encouraging long-term loyalty and satisfaction.

Conclusion

In conclusion, this study has shown that the ID3 classification method can be used to develop rules models that can help determine the level of customer satisfaction based on data collected from consumers themselves. The results of the study have also shown that product quality is the most significant factor in determining the level of customer satisfaction, followed by price, service, facilities, and location. By understanding and applying the rules model based on this ID3 algorithm, companies can be more effective in measuring and increasing customer satisfaction, and ultimately contribute to the continuity and growth of business in the long run.

Q: What is the ID3 algorithm and how does it work?

A: The ID3 algorithm is a decision tree induction algorithm that uses a top-down approach to build a decision tree. It starts with a root node and recursively partitions the data into smaller subsets based on the most informative attribute. The algorithm uses a set of rules to determine the level of customer satisfaction based on the data collected from consumers.

Q: What are the parameters analyzed in this study?

A: The parameters analyzed in this study include product quality, facilities, prices, location, and services. These parameters are all important factors that can affect customer satisfaction.

Q: What were the results of the study?

A: The results of the study showed that the most significant factor in determining the level of customer satisfaction was product quality, with a Gain value of 0.201. This shows that product quality has a dominant influence on customer satisfaction. Furthermore, the price is the second most important factor with a gain value of 0.154, followed by service with a gain value of 0.063, facilities with a gain value of 0.056, and location with a gain value of 0.048.

Q: What are the implications of the study?

A: From this analysis, it can be concluded that to increase the level of customer satisfaction, companies must pay more attention to the quality of the product. Good quality will increase trust and customer satisfaction. In addition, a competitive price strategy must also be considered, because consumers always compare prices with the quality received. Satisfactory services and adequate facilities are also important factors that should not be ignored. Location, although it is the last factor in this study, still has an important role, especially in businesses that rely on accessibility.

Q: How can companies use the ID3 algorithm to improve customer satisfaction?

A: By understanding and applying the rules model based on this ID3 algorithm, companies can be more effective in measuring and increasing customer satisfaction. This of course will contribute to the continuity and growth of business in the long run. This data-based approach also allows businesses to make more informed decisions and in accordance with consumer needs, thus encouraging long-term loyalty and satisfaction.

Q: What are the benefits of using the ID3 algorithm?

A: The benefits of using the ID3 algorithm include:

Improved customer satisfaction
Increased revenue and loyalty
Better decision-making
Increased competitiveness
Improved customer relationships

Q: Can the ID3 algorithm be used in other industries?

A: Yes, the ID3 algorithm can be used in other industries to determine customer satisfaction. The algorithm can be applied to any industry where customer satisfaction is a key factor in determining business success.

Q: How can companies get started with using the ID3 algorithm?

A: Companies can get started with using the ID3 algorithm by collecting data from customers, analyzing the data using the ID3 algorithm, and applying the rules model to improve customer satisfaction.

Q: What are the limitations of the ID3 algorithm?

A: The limitations of the ID3 algorithm include:

The algorithm is only as good as the data used to train it
The algorithm may not be able to handle complex or noisy data
The algorithm may not be able to handle large datasets

Q: Can the ID3 algorithm be used in conjunction with other algorithms?

A: Yes, the ID3 algorithm can be used in conjunction with other algorithms to improve customer satisfaction. The ID3 algorithm can be used in combination with other machine learning algorithms, such as decision trees, random forests, and neural networks, to improve the accuracy and effectiveness of the algorithm.