The Importance of Corporate Social Responsibility in Education

Oct 13, 2025 by talynt.org 98 views

Optimizing the Corporate Social Responsibility Program "Alfamidi Class" at SMKN 14 Samarinda in Improving the Quality of Human Resources in Samarinda City

Introduction

In today's fast-paced and competitive world, the quality of human resources is a crucial factor in determining the success of any organization. The current world of work requires vocational school graduates to have competencies that are in accordance with industrial needs. In an effort to improve the competence of vocational school graduates, Alfamidi launched a Corporate Social Responsibility (CSR) program named Alfamidi Class at SMKN 14 Samarinda. This program is a form of collaboration between SMKN 14 Samarinda and Alfamidi which aims to provide training and certification to students in the retail field. This study aims to analyze how the Alfamidi Class CSR program can optimize the work competencies of SMKN 14 Samarinda graduates.

The Importance of Corporate Social Responsibility in Education

Corporate Social Responsibility (CSR) has become an essential aspect of any organization's strategy. It not only benefits the company financially but also has a broad social impact for the community. In the context of education, CSR programs can play a significant role in improving the quality of human resources. By providing training and certification to students, CSR programs can equip them with the necessary skills and knowledge to enter the workforce. This is particularly important for vocational school graduates who require practical skills and knowledge to succeed in their chosen field.

The Alfamidi Class CSR Program: A Case Study

The Alfamidi Class CSR program is a unique initiative that aims to bridge the gap between education and the industrial world. Through this program, students at SMKN 14 Samarinda receive training and certification in the retail field. The program is designed to provide students with practical knowledge and skills that are relevant to the industry. The program also provides students with the opportunity to gain work experience and build their professional network.

Research Methodology

This study uses qualitative methods and refers to various theories related to public relations and corporate social responsibility. Data collection is carried out through interviews, observation, and documentation. To analyze data, researchers use the data flow analysis technique proposed by Miles and Hubermann, which includes data reduction, data presentation, and verification or drawing conclusions.

Research Result

The results showed that the Alfamidi Class CSR program had a positive impact on improving the work competencies of SMKN 14 Samarinda graduates. Every year, Alfamidi absorbs graduates who show that the competencies given through this program are relevant to industrial needs. In addition, the school also felt the various benefits of this CSR activity, such as the provision of teaching factory locations and apprenticeship places for students.

Additional Analysis and Explanation

The Alfamidi Class program is not just training, but is also an effective strategy to bridge the gap between education and the industrial world. With direct involvement in training held by Alfamidi, students get practical knowledge that is not only theoretical. This is important because graduates who are ready to work will have higher competitiveness in the job market.

More than that, this collaboration shows that corporate social responsibility can be a means to significantly improve the quality of human resources. By optimizing CSR programs such as Alfamidi Class, companies not only get quality employees, but also build a positive image in the community. This is in line with the objectives of CSR which not only benefit the company financially, but also has a broad social impact for the community.

Conclusion

The Alfamidi Class Corporate Social Responsibility Program at SMKN 14 Samarinda is a concrete example of how the company's initiative can contribute to improving the quality of human resources. Through training and certification in the retail field, graduates of vocational schools are not only prepared to enter the world of work, but are also directed to meet the demands of industry that continues to grow. Thus, the existence of this program should be emulated by other companies as part of their contribution to education and community development.

Recommendations

Based on the findings of this study, the following recommendations are made:

Expansion of the Alfamidi Class Program: The Alfamidi Class program should be expanded to other vocational schools in Samarinda City to reach a wider audience.
Collaboration with Other Companies: The Alfamidi Class program should be replicated by other companies in Samarinda City to create a network of CSR programs that can benefit the community.
Development of a CSR Framework: A CSR framework should be developed to guide the implementation of CSR programs in Samarinda City and ensure that they are aligned with the objectives of CSR.

Limitations of the Study

This study has several limitations that should be noted:

Sample Size: The sample size of this study is limited to SMKN 14 Samarinda and Alfamidi.
Data Collection: The data collection method used in this study is limited to interviews, observation, and documentation.
Generalizability: The findings of this study may not be generalizable to other vocational schools and companies in Samarinda City.

Future Research Directions

Future research should focus on the following areas:

Evaluation of the Alfamidi Class Program: An evaluation of the Alfamidi Class program should be conducted to assess its effectiveness in improving the work competencies of SMKN 14 Samarinda graduates.
Development of a CSR Framework: A CSR framework should be developed to guide the implementation of CSR programs in Samarinda City and ensure that they are aligned with the objectives of CSR.
Expansion of CSR Programs: CSR programs should be expanded to other vocational schools and companies in Samarinda City to create a network of CSR programs that can benefit the community.
Frequently Asked Questions (FAQs) about the Alfamidi Class Corporate Social Responsibility Program

Q: What is the Alfamidi Class Corporate Social Responsibility Program?

A: The Alfamidi Class Corporate Social Responsibility (CSR) program is a unique initiative launched by Alfamidi to provide training and certification to students in the retail field at SMKN 14 Samarinda.

Q: What are the objectives of the Alfamidi Class CSR program?

A: The objectives of the Alfamidi Class CSR program are to:

Improve the work competencies of SMKN 14 Samarinda graduates
Bridge the gap between education and the industrial world
Provide students with practical knowledge and skills that are relevant to the industry
Create a network of CSR programs that can benefit the community

Q: How does the Alfamidi Class CSR program benefit the students?

A: The Alfamidi Class CSR program benefits the students in several ways:

Provides students with practical knowledge and skills that are relevant to the industry
Equips students with the necessary skills and knowledge to enter the workforce
Gives students the opportunity to gain work experience and build their professional network
Prepares students for the demands of the industry that continues to grow

Q: How does the Alfamidi Class CSR program benefit the community?

A: The Alfamidi Class CSR program benefits the community in several ways:

Creates a network of CSR programs that can benefit the community
Provides students with the necessary skills and knowledge to enter the workforce
Prepares students for the demands of the industry that continues to grow
Builds a positive image in the community for Alfamidi

Q: What are the benefits of the Alfamidi Class CSR program for Alfamidi?

A: The benefits of the Alfamidi Class CSR program for Alfamidi are:

Provides Alfamidi with quality employees who are equipped with the necessary skills and knowledge to succeed in the industry
Builds a positive image in the community for Alfamidi
Creates a network of CSR programs that can benefit the community
Prepares Alfamidi for the demands of the industry that continues to grow

Q: How can other companies replicate the Alfamidi Class CSR program?

A: Other companies can replicate the Alfamidi Class CSR program by:

Identifying the needs of the community and the industry
Developing a CSR framework that aligns with the objectives of CSR
Collaborating with vocational schools and other companies to create a network of CSR programs
Providing students with practical knowledge and skills that are relevant to the industry

Q: What are the limitations of the Alfamidi Class CSR program?

A: The limitations of the Alfamidi Class CSR program are:

Limited sample size
Limited data collection method
Limited generalizability to other vocational schools and companies in Samarinda City

Q: What are the future research directions for the Alfamidi Class CSR program?

A: The future research directions for the Alfamidi Class CSR program are:

Evaluation of the Alfamidi Class program
Development of a CSR framework
Expansion of CSR programs to other vocational schools and companies in Samarinda City

Q: How can the community get involved in the Alfamidi Class CSR program?

A: The community can get involved in the Alfamidi Class CSR program by:

Providing feedback and suggestions for the program
Participating in the program as mentors or trainers
Collaborating with Alfamidi to create a network of CSR programs
Supporting the program through donations or sponsorships